Martech News

Sales Automation, Enablement & Intelligence
The Hot Bot Officially Announced its Launch
After launching on June 1st, 2024, the US-based company The Hot Bot wasted no time proving how AI can turn …
Business/Customer Intelligence & Data Science
AudienceX Unveils Trio of Performance Innovations in Intelligent Automation
As brands and agencies navigate a challenging Q2 marked by tighter budgets and heightened accountability, AUDIENCEX is setting a new …
Optimization, Personalization & Testing
Applause Survey Finds Gaps in Accessibility and QA Expertise
Applause, the world leader in digital quality and crowdsourced testing, released the results of its fifth annual State of Digital Quality …
SEO
#paid Expands Cross-Platform Reach With YouTube Creator Integration
#paid, a leading creator-marketing platform powering campaigns for top brands, launched its long-awaited YouTube creator integration, allowing brands to run …
Marketing Technology
Team Velocity Unveils AI-Powered Vehicle Videos to Boost Conversions
Team Velocity, the leading marketing technology provider serving the automotive industry, has announced the launch of Vehicle Detail Videos (VDVs)—a breakthrough …
CRM
Textellent Boosts Business Comms via Top Tech Partnerships
Textellent, a leading SMS marketing and campaign platform provider, is partnering with tech leaders to enhance business communication capabilities. This …
Display & Programmatic Advertising
OptiSigns Announces European Expansion
OptiSigns, Inc. has opened a new, EU-based office in Munich, Germany. OptiSigns, since 2016, has supported its European customer base …
Interactive Content
Eko to Open Industry-First “Capture Factory” in Bentonville, Arkansa
Eko, the technology leader transforming online product pages through interactive galleries, announced that it will open a new 70,000 square …
CMS & Web Experience Management