Martech News
Adtech
Purposely.ai Creative Test boosts Facebook ads by 162%
Purposely.ai announced the results of an AI-backed, creative analytics pilot yielding notable improvements in Facebook advertising performance. Purposely.ai’s proprietary software …Customer Experience, Service & Success
TELUS International launches Fine-Tune Studio
TELUS International, a leading digital customer experience (CX) innovator that designs, builds, and delivers next-generation solutions, including artificial intelligence (AI) …Customer Experience, Service & Success
DoubleVerify Receives TrustArc First-Ever Responsible AI Certification
TrustArc, a leader in data privacy management and governance solutions, is proud to announce the first client to be certified …Customer Engagement
Texxa AI: Revolutionizing AI Solutions for Businesses and Individuals
Texxa AI stands at the forefront of artificial intelligence innovation, offering a comprehensive suite of cutting-edge solutions tailored to meet …Adtech
Collective Audience appoints Stacey Hawes to Advisor Collective
Collective Audience, Inc., a leading innovator of audience-based performance advertising and media, has appointed Stacey Hawes to the Advisor Collective, the strategic advisory board the …Retail, Proximity & IoT Marketing
ADvendio announced the launch of new features
ADvendio, the leading omnichannel retail media advertising platform, has announced a series of new features, which will help retailers optimize …Digital Marketing
BerlinRosen Holdings announced rebranding as Orchestra
BerlinRosen Holdings (“BerlinRosen”), a portfolio company of O2 Investment Partners (www.o2investment.com), has rebranded as Orchestra, a new communications company built …Advocacy, Loyalty & Referrals
IHG Hotels & Resorts aims to boost guest loyalty with Salesforce
Salesforce, the #1 AI CRM, announced an expanded relationship with IHG Hotels & Resorts, one of the world’s leading hotel companies …Market Intelligence