Martech News

USEReady
Business/Customer Intelligence & Data Science

USEReady Wins 2024 Salesforce Partner Innovation for Tableau Excellence

USEReady, a global provider of Data Analytics and AI solutions, has been awarded the prestigious 2024 Salesforce Partner Innovation Award …
Clicktripz
Digital Marketing

Clicktripz Expands Investment in Destination Marketing with Key Hires

Clicktripz, a leading innovator in AI-driven travel marketing solutions, announced the addition of three experienced professionals to its growing team, …
app marketers
Mobile Apps

Education apps rising: category among most expensive for app marketers

A new report from app growth solutions company, SplitMetrics, has found that the Education app category is one of the …
Contact
Customer Experience, Service & Success

Contact Center Decisions Increasingly Focus on CX, New ISG Research

Many enterprises are bypassing traditional call handling in favor of sophisticated contact center applications that meet customers in the environment …
Actian
iPaaS, Cloud/Data Integration & Tag Management

Actian Tops in ISG Buyers Guides™ for Data Quality and Data Integration

Actian, the data and analytics division of HCLSoftware, announced it has been recognized as an Exemplary vendor in the ISG …
Helpt
Customer Engagement

Helpt Appoints Amy Luby as CRO Amidst Period of Accelerated Growth

Helpt, a leader in 24/7 US-based technical and customer support, is thrilled to announce the appointment of Amy Luby as Chief Revenue …
OUTFRONT
Display & Programmatic Advertising

Scott Felenstein Joins OUTFRONT Media as SVP of Brand Partnerships

OUTFRONT Media is excited to announce that Scott Felenstein has been appointed as the Senior Vice President of Brand Partnerships, bringing …
Ansira
Marketing Technology

Ansira Announces Platform Integration Enhancements & New Brand Identity

Ansira Partners, Inc. (“Ansira”), an independent global marketing technology and solutions company, announced enhancements to its platform technology and a …
Self-Preferencing
Retail, Proximity & IoT Marketing

Restricting Self-Preferencing in Digital Markets May Do Harm Than Good

Self-preferencing (when a platform favors its own products or services over those of third parties) by large tech companies is …