Martech News

Data Analytics

Nicolina Marzicola named Chief People Officer of Nielsen

Nielsen, the global leader in audience measurement, data and analytics, announced today that Nicolina Marzicola will now serve as Nielsen’s Chief People …
Optimization, Personalization & Testing

Tricentis opens new office in Japan, continues expansion into APAC

Tricentis, a global leader in continuous testing and quality engineering, today announced the opening of its Japanese subsidiary, Tricentis Japan …
Mobile Apps

Moblico announced partnership with Bridgeline’s HawkSearch

Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of marketing software, today announced its partnership with Moblico, a leader in mobile …
Optimization, Personalization & Testing

SundaySky appoints Marc Zionts as CEO

SundaySky, the leading software-as-a-service (SaaS) platform for efficient enterprise video creation and personalization, announced today that it has appointed Marc …
Customer Experience, Service & Success

Quadient Leads in 2024 SPARK Matrix for CCM for 4th Consecutive Year

Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, today announces it …

Act! names Andrew Kane as Chief Financial Officer

Act!, a leading customer relationship management (CRM) and marketing automation solution for small businesses around the world, today announced the …
Generative AI
Events, Meetings & Webinars

Generative AI advances showcased at MWC 2024

MWC Barcelona, held this year on February 26-29, is one of the global telecommunications sector’s pre-eminent expos. It attracts industry giants …
Marketing Analytics, Performance & Attribution

Growify unveils cutting-edge marketing attribution solution

In a groundbreaking development to the ecommerce industry, Growify has announced the launch of its advanced marketing attribution software. This comprehensive tool …
Business/Customer Intelligence & Data Science

NIQ announced the launch of Global Media Division

NIQ, the world’s leading consumer intelligence company, is pleased to announce the launch of its new Media Division, a strategic …