Martech News
Audience/Marketing Data & Data Enhancement
NIQ and World Data Lab unveil “Spend Z” Report
A new comprehensive report on spending trends of Generation Z, expected to become the largest – and wealthiest – generation in …Events, Meetings & Webinars
ICMI’s Contact Center Expo announces 2024 Conference Program
ICMI’s Contact Center Expo, which brings contact center industry professionals together to tackle the challenges and opportunities that will enable …Audience/Marketing Data & Data Enhancement
DoubleVerify Launches Transparency Center
DoubleVerify (“DV”), the leading software platform for digital media measurement, data, and analytics, today announced the launch of the DV …Digital Marketing
WILsquare Capital Expands Digital Marketing Platform acquiring TopSpot
WILsquare Capital, a St. Louis-based private equity firm, announced today that its portfolio company, OuterBox, LLC (“OuterBox”), has completed the acquisition of TopSpot, a …Customer Experience, Service & Success
Hero Digital Appoints Michael Olaye as Managing Director for West
Hero Digital, an award-winning customer experience transformation company, reinforces its commitment to creating transformational growth for clients with the appointment …Customer Engagement
Ethical Use of AI Will Be a Competitive Business Advantage: Twilio
Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today released its annual State …Data Analytics
Scoop Analytics Announces $3.5M in Seed from notable investors
Scoop Analytics, the business analytics tool powered entirely by spreadsheets, today announced it has raised $3.5 million in seed funding. …Retail, Proximity & IoT Marketing
Retailers Top AI Use in 2024 Despite Worries About Implementation Costs
Despite leading in AI and growth initiatives, 34% of retailers feel they are falling behind their peers Retail companies have …Optimization, Personalization & Testing