Martech News

account based marketing
ABM

PathFactory’s Microsite Builder Helps B2B Marketers

Today PathFactory announced Microsite Builder, a highly-requested feature that helps B2B marketers develop flexible, effective, engaging content destinations for account-based marketing … 0
Customer experience
In-House Techhub

Why Marketers Must Experiment with Customer Experience?

The customer experience (CX) is an important aspect of marketing strategies, as the customer is king, but the COVID-19 pandemic … 0
marketing automation
Marketing Automation

Gorilla Corporation Acquired European Marketing Technology Company

Gorilla Corporation, a leader in global partner marketing technologies and services, today announced they have acquired MarketingXpress, a software company … 0
ad tech companies
Adtech

Nextech Launches its Ad Network Featuring AR Capabilities

The successful launch of Nextech’s Ad Network positions the Company to become a power player in the Augmented Reality ad … 0
experience management
Customer Experience, Service & Success

Sitecore Acquires Boxever and Four51

Sitecore®, the global leader in digital experience management software, today announced that it has entered into definitive agreements to acquire … 0
customer experience services
Customer Experience, Service & Success

CX Leader Merkle Unveils Loyalty Barometer Report

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released its 2021 Loyalty Barometer Report. This fourth annual report … 0
top adtech companies
Adtech

Adtech Leader MediaMath Announces Integration with LiveIntent

MediaMath, the acclaimed independent advertising technology company for brands and agencies, and LiveIntent, the people-based marketing platform powered by the email … 0
business intelligence
Business/Customer Intelligence & Data Science

Martech Leader Zeta Global Announces Completion of Debt Refinancing

Zeta Global, a marketing technology company that leverages unique data and predictive AI to help brands acquire, grow and retain … 0
marketing automation
Marketing Automation

Martech Company Marketing 360® Partners with Fasturtle

Marketing 360® and Fasturtle today announced a partnership that will bring the power of the Marketing 360 technology to Fasturtle’s … 0