Nimble, the award-winning CRM designed for small businesses, sales teams, and marketing professionals, is proud to announce the launch of its highly anticipated Email Marketing feature. This new capability empowers businesses to send unlimited, HTML-powered, and trackable emails, enabling large-scale outreach for newsletters, webinars, product announcements, seasonal promotions, and more—all from within the Nimble platform.
Scalable Email Marketing for Modern Businesses
With Nimble Email Marketing, businesses can now overcome the limitations of traditional email platforms like Google and Microsoft, which cap daily sends at around 500 emails per user. The new feature enables organizations to:
- Send unlimited emails to segmented contact lists.
- Manage large-scale campaigns for tens of thousands of recipients.
- Deliver visually appealing communications using a powerful new Template Editor for creating and customizing professional-grade emails.
“Nimble has always been about helping people build stronger relationships at scale. With the addition of Email Marketing, we’re expanding our capabilities to meet the growing needs of businesses looking to engage their audiences with both small-scale outreach and enterprise-level marketing campaigns,” said Jon Ferrara, CEO of Nimble.
“From lead capture to large-scale campaigns, Nimble now provides an all-in-one platform for sales and marketing teams to collaborate and grow,” added Ferrara. “With Nimble Email Marketing, our customers can now scale their outreach and strengthen relationships like never before.”
Key Features and Benefits
- Unlimited Sends: Execute large-scale campaigns without caps, ideal for newsletters, promotions, and announcements.
- Powerful Template Editor: Choose from a library of professionally designed templates or create custom emails with drag-and-drop functionality.
- Integrated Automation: Seamlessly connect Nimble Web Forms, lead capture, and follow-up automation to streamline engagement workflows.
- Sequenced Outreach: Integrate Nimble Email Marketing with Nimble Sequences to nurture leads with automated, scalable drip campaigns.
- Real-Time Analytics: Track engagement metrics like opens and clicks to optimize campaign performance.
- Cost-Effective Pricing: Pay only for the emails you send, avoiding high costs tied to inactive subscribers.
- Seamless Sales & Marketing Alignment: View all communications in one place on each contact record—no database syncing needed.
Revolutionizing Sales and Marketing Automation
Building on features like Group Messaging and Nimble Sequences, the Email Marketing tool scales efforts to support entire sales and marketing departments. This unified platform enables teams to manage outreach, nurture leads, and deepen relationships—all while keeping workflows intuitive and efficient.
“By integrating email marketing directly into your CRM, Nimble enables businesses to manage both sales and marketing efforts seamlessly,” says Ben Dickie, Research Director, Info-Tech Research Group. “This unified approach gives sales reps a complete customer history, empowers marketers with scalable outreach tools, and provides a single view of conversations across both teams—helping businesses align efforts and accelerate growth with ease and affordability.”
The launch of Nimble Email Marketing is a significant step forward in expanding Nimble’s Marketing capabilities. Future plans include extending customer communication options with additional channels like text messaging, voice, and chat to enable seamless interactions across the entire customer lifecycle.
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