Content Marketing

Nuxeo Listed as a Representative Vendor in the 2019 Gartner Market Guide for Digital Asset Management

Data Driven Marketing, data management, content marketing,

Nuxeo, the leading cloud-native Content Services Platform, today announced it was included in Gartner’s 2019 Market Guide for Digital Asset Management. This is the second consecutive year Nuxeo was named a Representative Vendor in the Gartner report, which provides an overview of the DAM market and its offerings.

In the 2019 Market Guide for Digital Asset Management (DAM), Gartner notes the growing importance of enterprise-scale content management. “As the types of content used in marketing and communication continue to proliferate and marketers prioritize the delivery of consistent messaging in real-time, their need to manage content at scale is critical,” the report states. DAM systems are “striving to add significant value and efficiency to marketers by becoming the single source for all communication content. This is reflected by growth in both interest and adoption.”

The guide further states that, in researching the global digital asset management market, Gartner sees continued AI data tagging development. “The explosive growth of content required by multichannel marketers and the desire to source and reuse it appropriately have made efficient tagging and data structuring essential,” according to Gartner. “It is not uncommon for a brand to have more than 20 variations of a single image for use across different media, channels, and devices. To drive efficiency, improve search and create stickiness, DAM vendors continue to incorporate an array of cloud AI services.”

“We believe our recognition for the second consecutive year in Gartner’s Market Guide for Digital Asset Management further validates our ability to help enterprises bring products to market faster and more profitably by unleashing the full power of their complex content ecosystem,” said Eric Barroca, CEO, Nuxeo. “Traditional DAM systems lack the flexibility and sophistication CPG, media & entertainment, and other companies need to manage the full creative lifecycle. Nuxeo is disrupting this approach with an AI-infused DAM solution that accelerates product development and leverages every step in the creative value chain.”

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