Marketing Analytics, Performance & Attribution

Performance-Based Marketing Leader AdAction Debuts New Branding

AdAction, a leader in performance-based marketing, recently debuted new branding and launched a website refresh.
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AdAction, a leader in performance-based marketing, recently debuted new branding and launched a website refresh. The company, which is now in its seventh year, has seen substantial growth in the field, working to deliver over 300+ million installs since 2013 for clients like RetailMeNot, Zynga, PerBlue, and Jam City. With such substantial growth, the company was ready to reimagine its branding, including logos and colors, and create a new website that was a representation of the brand’s product offerings and industry expertise.

The new logo has a modern, sleek style that incorporates a new font and a graphic with circles connected by lines. The graphic represents the connections between their mobile app marketing inventory as well as the most important connections—those between people. The logo also expresses that no matter the ebbs and flows of the business, the foundation of AdAction will always be strong. The circles curving upward signify the brand’s future, as they build new products and expand offerings.

The color palette features bright and dark blues and a vivid purple, complemented by burnt orange. In addition to the other branding updates, the company decided to shorten its name to just AdAction.

CEO Brian Fox shared, “The new branding and website are part of the company’s evolution. So many people have been involved with the project, and the collaboration has been amazing. We believe this new look is in line with the company’s vision to sustain growth and keep supporting our employees and customers.”

The new website features all this new branding and makes content a more prominent focus of the website. The company has a strong commitment to delivering consistent, relevant, and interesting content to the industry.

Matt Ranta, VP, Business Development, said, “The new website is a hub of resources for everyone invested in mobile app marketing. We want to inspire and educate the community, and our new website allows us to do this better.”

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