Persado, the leader in using AI to generate high-performance language for enterprise communications, today became one of only 12 premier-level partners in the Adobe Exchange Partner Program, following a rigorous review process. This is the latest happening in the Martech news world.
With Persado as a Premier partner, marketers who use Adobe Experience Cloud can be certain the language in their marketing communications will resonate with their customers and drive higher engagement. Marketers will have better abilities to measure the impacts of their multi-channel campaigns across entire customer journeys and get immediate feedback about customer engagement across channels. Furthermore, the partnership allows for deeper integration of Persado with the Adobe Experience Cloud in the future.
More than 250 leading brands around the world have embraced Persado’s proven, data-driven approach in their creative process. With its proprietary knowledge base of more than one million tagged and scored marketing words, phrases and images in 25 languages, Persado gives marketers clarity into the optimal creative to use to inspire their customers to take action.
Adobe’s top-tier partner designation recognizes a select group of highly complementary, best-in-class solutions that extend Adobe Experience Cloud capabilities. It also opens the way for in-depth collaboration and integrations between the two platforms, along with new innovations that increase the strategic value of each.
Yuval Efrati, Chief Customer Officer of Persado said “Persado gives the world’s top marketers the ability and insights to achieve results that can’t be accomplished by humans alone. This exciting partnership will extend Persado to even more innovative marketing leaders around the world and enable us to create greater value for our current clients using Adobe Experience Cloud.”
Amit Ahuja, vice president of ecosystem development at Adobe stated “Persado’s language generation platform arms marketers with robust tools to personalize and optimize their word choices, at scale, across channels, and throughout an entire customer journey. Coupled with the Adobe Experience Cloud, it enables marketers to deliver tangible lifts in customer engagement and meaningful contributions to bottom-line results. We’re thrilled to welcome Persado as a Premier Partner in the Adobe Exchange program.”
To date, Persado has generated language for more than 25,000 campaigns and helped many of the world’s top brands generate a total of more than $1.5 billion in incremental revenue. On average, communications created by Persado experience more than a 40% uplift in conversions and a 68% improvement in click-through rates.