PortX, the financial infrastructure and integration technology company that enables financial institutions to eliminate dependencies on banking core vendors through its Integration-Platform-as-a-Service (IPaaS), announced a new partnership with Fintel Connect.
Fintel Connect is a leader in partner marketing technology for the financial services industry. The company’s turn-key platform helps financial institutions safely scale their online marketing reach through robust tracking, analytics, campaign monitoring, and reporting features.
Fintel Connect offers three primary products to its customers:
- Fintel Performance is a sophisticated growth engine that helps organizations save time and money when scaling their new customer acquisition efforts. According to Fintel Connect, Performance can save its customers up to 70% on their current acquisition costs.
- Fintel Results is a marketing transparency tool that provides closed-loop tracking for its users – mapping marketing campaigns to real customer transactions. With Results, financial institutions and fintechs can measure end-to-end campaign performance through any acquisition funnel and third-party origination system.
- Fintel Check is an AI-driven monitoring and compliance tool that automates and takes the heavy lifting out of campaign monitoring to protect both brand and customer.
PortX empowers FIs and fintechs to unlock faster innovation cycles through its integration platform built on modern, API-led technology. By eliminating the need for lengthy, costly integration development with its banking core vendor, a financial institution can easily add or swap third-party fintech solutions. The partnership with Fintel Connect enables PortX customers to quickly and easily scale their customer acquisition strategy by utilizing Fintel Connect’s suite of financial services marketing tools. Additionally, the partnership creates a simplified process for existing Fintel Connect customers to join the PortX platform, allowing them to activate and reuse pre-built integrations with PortX’s growing community of fintech partners and banking core providers.
“As financial brands continue to seek opportunities for digital innovation, the team at PortX plays a critical role in supporting efficient integration and data connectivity,” said Nicky Senyard, CEO and Founder of Fintel Connect. “Fintel Connect is excited to partner with PortX, as our technologies together create an even more powerful solution for accessing valuable marketing analytics and, therefore, scalable, intelligent growth.”
“This unique era will make or break the future for community financial institutions everywhere,” said David Wexler, CEO of PortX. “It has never been more important for FIs to clearly understand what customers want from their bank or credit union and to develop and deliver a clear strategy for messaging this to prospective customers. I’m excited to offer Fintel Connect’s powerful customer acquisition platform to our bank, credit union, and fintech customers to help secure their long-term success and growth.
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