For the fifth consecutive year, Aragon identifies Seismic as a Leader in Sales Enablement. Evaluation based on completeness of strategy and performance.
Seismic, the global leader in sales enablement, today announced Aragon Research named Seismic a Leader in the Globe™ for Sales Enablement Platforms, 2021. The report notes Seismic’s “rich content experiences that help sales teams connect with buyers,” as well as its integrations with leading CRM, messaging and social media platforms.
The Aragon Globe for Sales Enablement Platforms, 2021, also acknowledges Seismic’s latest product innovations including its AI engine Seismic Aura, CRM SmartPlays, and Seismic LiveSocial, a social sales engagement solution resulting from Seismic’s 2020 acquisition of Grapevine6. The addition of LiveSocial to the Seismic Storytelling Platform™ makes Seismic the only sales enablement provider with an integrated social engagement solution. Seismic is also a pioneer in sales enablement for its content automation technology, LiveDocs.
“The latest Globe report from Aragon is exciting, not only because we are once again named a Leader, but also because it highlights the tremendous potential there is in the sales enablement space,” said Doug Winter, Seismic co-founder and CEO. “From AI-guided selling to the intelligent insights available to sales and marketing teams, there are incredible opportunities for organizations to drive significant improvements in the ways they engage with prospects and customers. We’re thankful to our customers, partners, and employees who are helping us pave the path forward for this category.”
Seismic was named a Leader among 14 sales enablement platforms evaluated in the report, which includes a rigorous analysis of vendors across three parameters: strategy, performance, and reach. All vendors are segmented into four sectors — Leaders, Contenders, Innovators, Specialists — representing high and low in both the strategy and performance dimensions.
“Sales enablement platforms have become a vital part of the enterprise tech stack over the last year, with many organizations only beginning to realize its value,” said Jim Lundy, Founder and CEO, Aragon Research. “Seismic is demonstrating innovation by incorporating AI and social selling capabilities into its platform.”
This is the fifth consecutive year Seismic has been named a Leader in the Aragon Globe. Seismic was also a winner of Aragon’s 2020 Innovation Award for Sales Engagement, which is given to companies leveraging visionary use of technology to disrupt and evolve their market.
Visit Seismic’s website to access the full Globe™ for Sales Enablement Platforms, 2021.
Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.
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