The company’s digital asset management platform, Brandfolder, provides the infrastructure, scale and speed required to move high-value assets from the camera to consumer in real-time
Smartsheet, the Intelligent Work Management platform that unites people, data and AI, today announced the expanded deployment of Brandfolder by Smartsheet to power Media Manager for Getty Images, a preeminent global visual content creator and marketplace. As the technology behind Getty Images’ digital asset management (DAM) solution, Brandfolder has become the industry standard for managing the scale, security and velocity required for the world’s most significant cultural and sporting events.
While traditional DAMs often serve as static archives, Brandfolder by Smartsheet is a dynamic “content engine” designed to meet the split-second requirements of elite publishers, sports franchises, and Fortune 500 corporations on the world’s largest stages—from the premier global sporting event of the year to Hollywood’s biggest nights.
“Our customers operate in fast-moving environments where every inefficiency costs time and money,” said Peter Orlowsky, senior vice president of strategic development at Getty Images. “By leveraging Brandfolder technology within Media Manager, we are able to eliminate friction from content management workflows, helping our customers move faster and unlock greater value from their visual assets.”
The Brandfolder technology driving Media Manager creates a seamless ecosystem where world-class content meets intelligent automation, characterized by:
- Zero-latency ingestion: The ability to process high-fidelity, professional-grade assets in real-time, ensuring that “the moment” is available to global audiences instantly.
- AI-driven contextualization: Brandfolder’s proprietary AI features automatically detect and suggest descriptive tags that help users quickly organize millions of assets, making discovery instantaneous—even in massive libraries.
- Global distribution scale: A hardened infrastructure that maintains uptime during peak traffic events, providing a “source of truth” for companies of any size or industry.
“Modern content management isn’t about storage; it’s about velocity,” said Pratima Arora, chief product officer at Smartsheet. “By providing the technical backbone for Media Manager, we are proving that our technology can handle the most complex, high-pressure content workflows. We are removing the gap between the shutter click and the global consumer, providing brands with the storytelling speed they need to match the real-time demands of their audiences.”
The expanded deployment of Brandfolder aligns with the ongoing strategic partnership between Smartsheet and Getty Images. Building on five years of collaboration, the continued partnership between Smartsheet and Getty Images enables the ongoing use of the Brandfolder DAM technology to fuel Media Manager, combining industry-leading software from Smartsheet with Getty Images’ unmatched editorial and commercial expertise to support global brands for years to come.
