A marketing data and analytics firm based out of San Antonio, Stirista has announced that the company bagged $13 million in growth equity funding. The martech news arena has highlighted in the past the significance of analytics in the martech sector.
This funding round was led by Wavecrest Growth Partners based out of Boston and also noticed the participation of a founding exec of marketing data and analytics firm TARGUSinfo, Dennis Ainge who is also a former executive of Neustar as well as Equifax NDS.
Ajay Gupta, the CEO of Stirista stated that the partnership with Wavecrest will allow the marketing martech firm to rapidly boost organic growth while putting San Antonio at the forefront of tech and data. The plan of this martech enterprise is to become the partner of choice for several organizations and brands when they are in the need of privacy-compliant data, effective omnichannel marketing solutions, and high-impact user analytics.
The martech company has intentions of using this newly acquired funding for enhancing the Customer Data Hub product from the product suite of the company as well as for acquiring companies and expanding its leadership team.
Stirista had recently onboarded media and ad veteran based out of New York, Hamid Qayyum, as the head of digital solutions. It had also gotten industry veteran based out of Chicago Brian Wool as the chief revenue officer of the firm.
This round of funding is the first large external fundraise of the company. The company also witnessed a double-digit yearly growth and profitability that is achieved by the company is credited to the highly skilled team by Gupta and his wife Candice Gupta.
The company also has plans to open an office in Chicago soon.
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Aashish Yadav
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Aashish is currently a Content writer at Martech Cube. He is an enthusiastic and avid writer. His key region of interests include covering different aspects of technology and mixing them up with layman ideologies to pan out an interesting take. His main area of interests range from medical journals to marketing arena.