TripleLift, a leading advertising technology company, today unveils a bold solution for advertisers to reach customers on the open internet. Made possible by TripleLift’s acquisition of the first-party data-platform 1plusX,...
Permutive, the audience platform that helps premium publishers grow data-driven revenues, partnered with Prohaska Consulting, the leading global digital consultancy, to offer unparalleled digital business transformation and technology solutions. This collaboration...
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced that it has received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics...
The Bloc, a renowned global health-native agency, announces the recruitment of Eduardo Basque as Associate Creative Director, based in the New York office. With a distinguished and award-winning career at companies such as Ogilvy...
Adtelligent™, a prominent advertising technology company, has demonstrated remarkable growth, securing a spot on the annual Financial Times and Statista list of “America’s Fastest Growing Companies 2024.” With an impressive...
IPG Mediabrands, the media holding company within Interpublic Group announced the launch of the Climate Action Accelerator Program. This initiative aims to empower our clients and media partners with turnkey...
TargetVideo, a leading video technology and advertising company, announces its newest AI technology integration, this time to streamline content categorization for digital video publishers. By using AI, TargetVideo now empowers...
Purposely.ai announced the results of an AI-backed, creative analytics pilot yielding notable improvements in Facebook advertising performance. Purposely.ai’s proprietary software leverages AI natural language processing and computer vision to digest...
Collective Audience, Inc., a leading innovator of audience-based performance advertising and media, has appointed Stacey Hawes to the Advisor Collective, the strategic advisory board the company formed earlier this year to support the transformation and...
Earth Day 2024: How can ad tech keep emissions down as temperatures rise? In ad land, data is being harnessed to make environmental challenges more manageable through setting and working...
