Usercentrics, leading provider of consent and preference management solutions, stresses the importance for publishers to implement a Google-certified consent management platform (CMP) that supports the latest Transparency & Consent Framework...
A Colling Media Snapshot Survey on TV streaming services reveals 92% of free subscribers also hold paid subscriptions, and 7 of 10 users express tolerance to advertisements. The Snapshot Study...
Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), today announced the appointment of Gretchen Johnson as Chief People Officer. In the role,...
Fyllo|Semasio, the leading provider of contextual targeting solutions, announced today that Jeff Ragovin has been elevated from President to CEO. At the same time, Ragovin announced that the company has...
Today, Skai unveils Skai Decision Pro — the first solution purpose-built for media executives to oversee and orchestrate advertising programs across any channel and publisher. Whether utilized alongside Skai’s activation solutions or independently,...
After five and a half years as Senior Vice President of Sales at Teads, Matthew Doherty embarks on a new chapter as the CEO of EXTE in North America. The...
Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced rapid adoption and results for its performance advertising-focused bidding technology, called Maximize Conversions. Since launching just...
Xapads Media, India’s leading programmatic Ad-tech platform, has announced its foray in the China market and has appointed industry veteran Huang Xu as the Country Head. Building upon established connections...
lockr, the first adtech-friendly single-sign-on (SSO) platform that allows consumers to manage their online identities, today announced the launch of its new Alternative Identity Manager (AIM), a unified container for...
A study from Refuel Agency, a leader for multicultural marketing, sheds new light on the crucial role of acculturation in Hispanic marketing campaigns. The Refuel Agency Hispanic Explorer Study™ looks...
