The ad tech company Clarivoy has launched a free marketing attribution product to target a lofty goal: to make advanced attribution available to the masses. The free offer challenges traditional, leads-only...
MNTN, the Hardest Working Software in Television and a trailblazer in Performance TV advertising, today announced a full integration with leading marketing analytics platform Rockerbox. With this integration, Rockerbox’s clients gain...
AppsFlyer, the world’s leading mobile marketing analytics and attribution platform, and MMA Global, a leading not-for-profit marketing trade body, today jointly released its first-ever privacy benchmarking study. The survey of 150 senior...
Safary, the web3 alternative to Google Analytics, has announced the successful closure of its pre-seed round, raising $2.4 million USD. The round was led by Lemniscap, with participation from Arca, SevenX,...
Tealium announced today that it has launched new integration capabilities with Amazon Ads, including Amazon DSP and Amazon Marketing Cloud (AMC), to better equip advertisers in activating audiences, assessing advertising performance, and overall enhancing real-time,...
A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan allocations leads to increased effectiveness, with measurable impact on sales,...
Today, Doceree, the leading global platform building unprecedented solutions for healthcare professional (HCP) messaging, proudly unveils its new groundbreaking offering – Insights. Inspired by tools like ChatGPT, this innovative solution...
Marketing powerhouse, Refuel Agency, has partnered with Wrench.ai, a leading innovator in AI-driven marketing solutions, to amplify campaigns through AI learning. As the largest provider of media and marketing services...
As privacy concerns and weakening marketing performance erode traditional online advertising, Web3 Pro, a leading MarTech SaaS company built around targeted opt-in marketing, closed a substantial round of fresh funding...
Anova.ai debuts today with the first marketing analytics platform powered by generative AI and purpose-built for small to medium-sized businesses (SMBs). Marketing teams can now talk to their data in natural...
