A marketers guide: 5 key steps to creating a first-party...
For all the talk about a first-party data strategy, there hasn’t been much discussion of what a first-party data strategy actually is or how you should think about one. The truth is,...
Tag: machine learning
82 results found
Contextual offers the answer to the cookie question
To marketers used to using the cookie for targeting, the next year or so is looking bleak. Apple ID is fading away in a matter of weeks, and many businesses...
Top CDP Use Cases for Guaranteed Marketing Success
CDP has emerged as an effective & empowering technology for marketers, so as to offer a better view about the technology Martech Cube has listed the Top CDP Use Cases...
Martech Interview with Co-Founder and CEO, Remarkety – Guy Harel
Guy Harel from Remarkety talks about the importance of data in every aspect of marketing and how big data can be used efficiently. [siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget] “Technology built on data...
Top 10 Martech Thought Leaders Insights – 2020 Roundup
2020 has taught us many things but we would like to focus on the goods ones, so we are here with Top 10 Martech Insights of 2020 from Martech Cubes’...
Communicating with empathy leveraging AI
The current crisis is provoking many conversations around content, brand voice, and frequency of messaging for marketers. – These are the three questions front of mind when communicating with customers:...
THE THANKFUL MARKETER EDITION: MARTECH TOOLS THAT KILLED IT!
No bugging again with Thanksgiving 2020 marketing tips instead this Turkey day we have decided to show gratitude to the martech tools that have empowered us. As you start preparing...
Martech Cube Launches Its First Ever Visual+Audio Podcast Series
Martech Cube launches a brand new podcast series which is looking at contributing to the proliferation of key marketing strategies shared by top Martech mavens. Martech Cube, the leading Martech...
Killer Digital Advertising Trends One Must Try in 2020
While Digital Advertising has been a Heartthrob of the Adtech Arena alike, staying updated with the current trends is a necessity. Martech Cube dissects it in and out 2020 will...
Automation of Market Intelligence
We have just entered into the era of automation. We are already seeing smart voice assistant devices, self-driving cars, self-check-outs at stores this shows automation is already changing our daily...
