Ibotta debuts Experiential Campaign
Ibotta, a leading cash back rewards and performance marketing platform, debuted its Make It Rain experiential campaign. Consumers in New York, Chicago and Denver will be gifted with free cash...
Tag: performance based marketing
143 results found
Terakeet appoints David Minifie as CMO
Terakeet, the preferred performance marketing and technology company for Fortune 500 brands, announced the appointment of David Minifie as the company’s first chief marketing officer (CMO). Bringing his extensive experience working with...
KINESSO launched their Emerging Tech Assessment (ETA)
KINESSO, the IPG Mediabrands technology-driven performance marketing agency within Interpublic Group (NYSE: IPG) announced today the launch of their Emerging Tech Assessment (ETA), a next-gen solution for brands looking to...
Family Dollar, Ibotta to create next-gen digital offer program
Ibotta, a leading performance marketing platform, today announced that Family Dollar (Dollar Tree, Inc., NASDAQ: DLTR) has joined the Ibotta Performance Network (IPN), the first digital network that delivers promotions...
Tinuiti appoints Managing Director and Innovation Leader
Tinuiti, the largest independent performance marketing agency across Streaming TV, Google, Meta, and Amazon, today announced the appointments of Gisela Germano as EVP, Managing Director, Enterprise, and Simon Poulton as EVP,...
NP Digital reveals emerging retail industry trends and challenges
NP Digital, a leader in end-to-end performance marketing, released findings from its new 2024 Retail Reveal Report. The report sets the stage for factors impacting the retail industry and what’s to...
Hustle OU: driving businesses growth with performance-based marketing
Hustle OU is a performance marketing agency that helps businesses scale their online presence. They offer a comprehensive suite of online advertising solutions and a client-centric philosophy Hustle OÜ, a...
Bonsai Data Solutions introduces Overstory
Bonsai Data Solutions, a data strategy and performance marketing innovation provider, today announced its flagship solution, Overstory, a marketing measurement and activation platform built on first-party data. The first-ever, first-party...
Ibotta expands Senior Leadership, adds seasoned CLO David Shapiro
Ibotta, a leading technology company providing digital promotions and performance marketing solutions, has hired seasoned legal, compliance, and strategy leader David Shapiro as the company’s first Chief Legal Officer. Shapiro...
Scott Shamberg joins PlusMedia as President
Scott Shamberg, former global CEO of Publicis performance agency Performics, was introduced today as President of PlusMedia, LLC, a full-service performance marketing company dedicated to helping its clients connect, acquire...
