Predictive Analytics in Marketing
Marketing ran on intuition and hunches for years, but the digital age demands something more solid- predictive analytics. Modern marketing is all about making sense of data, and predictive analytics...
Tag: predictive and prescriptive analytics
107 results found
SAVVI AI and GainShare Performance Marketing Partner
GainShare, a full-service performance marketing agency based in North America, has partnered with SAVVI AI, the first low-code, end-to-end Machine Learning decisioning tool to create real-time predictive performance intelligence to optimize...
Predictive analytics platform Ocurate launches Lead Scoring
Today predictive analytics and marketing technology platform Ocurate announced a new concept to help decision makers properly allocate funds to recapture high-value customers. “It’s been challenging to measure customers on more than...
Atidot enters into an agreement with NTT DATA
Atidot, a provider of machine learning and predictive analytics solutions for life insurers, has entered into an agreement with NTT DATA, a digital business and IT services leader. Atidot’s AI and...
6sense Announces Record-Breaking Performan
6sense, the leading platform for B2B organizations generating predictable revenue, today announced record-breaking performance going into the second half of its fiscal year. Year-over-year, 6sense revenue has grown 113 percent,...
iGrafx & Zeitworks to Deliver AI Intelligent Process Management
iGrafx, a worldwide leader in intelligent process management, and Zeitworks, creators of desktop process mining and productivity analysis technologies join today to bring AI-powered process intelligence to global customers and...
GiniMachine – a ready-to-use AI/ML tool for decision-making
The GiniMachine team releases a ready-to-use version of the platform on the official website. What is GiniMachine? GiniMachine is an intuitive no-code platform for scoring, predictive analytics, and risk management powered...
Pecan AI More Than Doubles Revenue in the First Half...
Pecan AI, the leader in AI-based predictive analytics for BI analysts and business teams, today announced significant growth in the first half of 2022, including Annual Recurring Revenue (ARR) jumping...
Predictive Analytics Market Worth $38 Bn by 2028 at 20.4%...
The Insight Partners published latest research study on “Predictive Analytics Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Component [Solution (Risk Analytics, Marketing Analytics, Sales Analytics, Customer Analytics,...
BERA delivered 391% ROI for Predictive Brand Technology
BERA.AI (“BERA”), the leading provider of predictive brand technology today released the results of a commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting. The multi-company analysis spanned several...
