Table of Contents 1. Why CDPs Are Essential for Retailers in 2024 2. Embracing Customer-Centric Digital Transformation 3. Building Rich Buyer Personas 4. Leveraging Customer Analytics for Scalable Growth 5....
Amperity‘s Enterprise Customer Data Platform unifies global fashion brand‘s customer data;activates insights across customer touchpoints, both online and in-store Amperity, the leading Enterprise Customer Data Platform (CDP) for consumer brands,...
As data deprecation draws near and the demise of the third-party cookie is imminent, marketers are developing a first-party data strategy to plan, personalize and activate customer engagements. For this...
Tealium, the largest independent and most trusted customer data platform (CDP) today announced the launch of its industry-first Tealium for Pharma solution. This verticalized platform is specifically designed to fully automate an...
Multi-award winning, pure-play customer data platform (CDP) BlueConic today announced that Patrick Reynolds has joined the company as its first-ever Chief Marketing Officer. The former Mastercard Senior Vice President will spearhead BlueConic’s...
Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now part of the expanded Marketing Cloud Customer Data...
Search Discovery, a business transformation company focused on using data to drive clients’ business impact, has acquired Allturna, a Salesforce Marketing Cloud Engagement Partner specializing in Health and Life Sciences. Search...
mParticle, the leader in Customer Data Infrastructure, today announced that DILLING, a high-growth Danish organic/sustainable clothing and underwear retailer, has selected mParticle to manage its customer data and lay a...
Snowplow, the world’s leader in Data Creation, today announced $40 million in Series B funding led by global venture capital firm, NEA, whose prior investments include Databricks, Cloudflare, and DataRobot, and...
Amperity, the leading customer data platform (CDP) for enterprise consumer brands, today released a new Opportunity Snapshot, a report based on a survey conducted by Forrester, targeted toward global marketing data strategy,...
