Plat4orm, a full-service integrated communications agency, announced today that technology communications veteran David Splivalo has joined as Director. Based in Northern California, Splivalo draws on more than two decades of experience as a senior-level PR practitioner, specializing in B2B and B2C relations. He will be primarily responsible for account management and business development.
With both corporate and agency experience, Splivalo managed integrated communication programs and teams for dozens of growth-stage startups, established tech firms, and household name brands. Major brands he has worked for include eBay, Huami/Zepp, Microsoft, PayPal, Philips, Red Bull, SINA, and dozens of market leading startups such Cellcontrol, Dwolla, M1 Finance, RES Software, Signifyd and Vivisimo. Specialized tech market experience includes AI, robotics, Big Data, machine learning, cybersecurity, eCommerce, eHealth, fintech, finserv, healthtech, hometech, IoT/smarthome, social media, vehicle telematics, and wearables.
Splivalo’s appointment follows a period of rapid growth for Plat4orm, which specializes in the legal, regulatory/compliance, and financial technology sectors. In his new role, Splivalo will ensure and oversee high-quality service delivery to the agency’s growing roster of clients.
“We are thrilled to have David join our team to offer clients strategic communications counsel, based on his in-depth knowledge of technology and business,” said Valerie Chan, Founder and Principal, Plat4orm. “As an accomplished communications specialist, David brings a deep level of insight and experience we are confident will bring tremendous value to our clients and the Plat4orm team.”
In his most recent role as director of PR at Red Harp, Splivalo oversaw North American PR for multiple B2C and B2B brands including Amazfit, a division of Zepp Health Corp. (NYSE: ZEPP) and Philips Water, an auxiliary division of Royal Philips (NYSE: PHG). Prior to Red Harp, Splivalo was head of communications for Cellcontrol where he helped grow the startup from obscurity to market leader status (and eventual acquisition) in the hot sector of distracted driving/vehicle telematics. Through one of the most impactful integrated communications programs in the country, Splivalo spearheaded efforts that generated thousands of earned media placements for Cellcontrol. He is also a former PR agency owner with several years of operational experience running a business with offices in the Washington D.C. Beltway, Silicon Valley, and the Midwest.
“I’m excited to join the elite group of PR and communications professionals working at Plat4orm who service some of the most well-known and admired B2B tech brands,” Splivalo said. “Silicon Valley agency PR is the most demanding and respected discipline within the industry, and I chose Plat4orm because it embodies that reputation through its leadership, innovation and results.”
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