WILsquare Capital, a St. Louis-based private equity firm, announced today that its portfolio company, OuterBox, LLC (“OuterBox”), has completed the acquisition of Accelerated Digital Media, LLC (“ADM”), a performance-driven digital marketing agency specialized in serving Healthcare and eCommerce clients with complex needs and regulatory requirements. Terms of the transaction were not disclosed.
The acquisition represents a significant strategic addition to the OuterBox platform, expanding its reach in the Healthcare sector and deepening its capabilities in paid search, paid social, programmatic advertising, creative, and analytics.
“OuterBox’s acquisition of ADM marks another key step in our mission to deliver growth for every client,” said Jeff Allen, CEO of OuterBox. “ADM’s domain expertise strengthens our platform and ability to drive superior outcomes for clients through fully integrated digital strategies.”
“We are pleased to support OuterBox in its continued evolution as one of the leading independent performance marketing agencies in the U.S.,” said Andrew Scharf, Managing Director at WILsquare Capital. “This acquisition unlocks tremendous opportunities for OuterBox and ADM clients, employees, and stakeholders.”
“Partnering with OuterBox represents an exciting new chapter for our team and clients,” said Tellef Lundevall, ADM’s founder and CEO, who joins the OuterBox executive team as EVP, Managing Director, Healthcare. “We’ve built our reputation on providing strategic insights to clients, based on a deep understanding of their data and regulatory and compliance environments. By combining our strengths with OuterBox’s robust infrastructure, proprietary technology, and diverse digital capabilities, we can deliver even greater impact for our clients.”
ADM is WILsquare Capital’s fourth acquisition within its digital marketing platform, following the acquisitions of OuterBox in 2022, Trinity Insight in 2023, and TopSpot in 2024.
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