Customer Data Platform, Data Management

PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth


Yes Lifecycle Marketing today announced that PayForward, an exclusive membership rewards program provider, has selected its multichannel marketing communications and analytics platform Yesmail360 to support the brand’s rapidly growing digital marketing program through data-driven targeting and real-time analytics.

PayForward selected Yes Lifecycle Marketing for its platform’s ease of use, rich targeting and robust analytics & reporting capabilities. By using Yesmail360, PayForward will bring the development and execution of its transactional and marketing emails into the same platform and capture real-time analytics to glean deeper insights into the entire customer journey.

“Our previous system was quite restrictive and did not provide any analytics. We needed a flexible and affordable platform that could scale along with the needs of our growing marketing team,” said Jacqueline Collard, vice president of marketing, PayForward. “The knowledge, expertise and dedication of our integration, deliverability, agency and account teams have been instrumental to the success of our brand today.”

After partnering with Yes Lifecycle Marketing, PayForward has seen significant improvement in its marketing processes and has been able to develop and deploy messages in half the time it previously required. Using Yesmail360’s intuitive interface and its in-platform content tool Template Builder, PayForward started creating more responsive, dynamic, engaging and personalized emails in a fraction of the time.

“We are very excited to partner with PayForward and help them refine their marketing strategies during this period of growth,” said Jim Sturm, president of Yes Lifecycle Marketing. “By using Yesmail360, the PayForward team can map out, create and analyze the full customer journey of each of its key audience segments, thus uncovering opportunities to connect and engage with them.”

“To maintain a competitive edge, marketers need a technology partner that can bolster their overall strategy with actionable analytics, advanced segmentation and robust data,” said Michael Iaccarino, CEO and chairman of Infogroup, parent company of Yes Lifecycle Marketing. “Our Yesmail360 platform is the key to implementing sophisticated, multichannel campaigns for savvy brands looking to boost conversions, drive better ROI and deliver long-term business results.”

About Yes Lifecycle Marketing

Yes Lifecycle Marketing provides solutions that orchestrate multichannel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels.

About PayForward

PayForward is a revolutionary financial technology company providing members with a way to earn instant cash by shopping at participating merchant partners including restaurants, retail stores, grocers and more. Consumers can allocate cash earned into multi-fund accounts created for personal causes, charitable donations or both. Additionally, PayForward offers a number of revolutionary features including free instant money transfers, micropayments and a link card platform which allows users to connect eligible Visa® and or Mastercard debit or credit cards to their PayForward accounts.

Founded in 2013, PayForward was created by accomplished entrepreneurs Armando RandSteve Marks and Ronnie Silos to help revitalize America’s economy by aligning the interests of consumers, merchants and enterprise partners globally.

About Infogroup

Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company’s data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses.

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