Audience/Marketing Data & Data Enhancement, Data Management

Yes Lifecycle Marketing Hires Tim Smith to Expand Strategic Leadership and Digital Capabilities


Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced that Tim Smith has joined the company as general manager, Digital Services. An accomplished executive and entrepreneur, Tim brings more than 20 years of expertise in the digital marketing and advertising space.

Smith joins Yes Lifecycle Marketing from mobile attribution and marketing analytics company, AppsFlyer, where he was the managing director for the US. Over the course of his career he has helped Fortune 500 clients generate awareness, drive acquisition and grow ROI in his senior executive positions at Rocket Fuel, Inc. (formerly [X+1]), Lemonade, where he successfully launched the social commerce platform and Modem Media, one of the first digital agencies in the US subsequently acquired by Digitas. As the GM of Digital Services at Yes Lifecycle Marketing, Smith’s mission is to use his extensive expertise to expand the company’s digital offering into a greater range of services across all marketing and advertising channels thus supporting the company’s focus on delivering end-to-end integrated digital solutions and services to its customers.

“I am excited to join a team that has a reputation of being a reliable trusted advisor to their clients,” said Smith. “Yes Lifecycle Marketing has a phenomenal opportunity to serve marketers across the spectrum of their marketing needs. By expanding the multichannel capabilities of our services team and technology and leveraging our proprietary data assets, we can better help our clients engage with their customers at every step of the customer journey.”

“A strong digital strategy supported by truly integrated services and solutions is key in driving business results for our clients,” said Michael Iaccarino, CEO and chairman, Infogroup, parent company of Yes Lifecycle Marketing. “Tim’s hiring is essential to this strategy. His proven leadership skills, strategic vision and deep expertise in the digital space will enable Yes Lifecycle Marketing to deliver one-stop-shop offerings that provide greater client support and generate optimal ROI from their marketing budgets.”

About Yes Lifecycle Marketing 

Yes Lifecycle Marketing provides solutions that orchestrate multichannel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels.

About Infogroup

Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company’s data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses.

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