Bangalore based Programmatic Marketing Platform, YOptima has been recognized on the Deloitte Technology Fast 50 India 2018, a list of the 50 fastest growing technology companies in India, based on percentage revenue growth over three years.
YOptima was also declared the winner of the ‘MIDAS & Deloitte Tech Fast 50 Competition’. This award by Deloitte and Manchester’s Investment Development Agency Service (MIDAS), recognizes YOptima’s immense growth potential globally and offers support to setup its operations in UK.
“Making the Deloitte Technology Fast 50 is commendable in today’s highly competitive, fast-changing technology industry,” said Rajiv Sundar, Program Director – Technology Fast 50 India 2018 and Partner, Deloitte India. “We congratulate YOptima on being one of the 50 fastest growing technology companies in the India. Attracting enough customers to attain such fast growth over three years makes a strong statement about the quality of a company’s product and its leadership. YOptima has shown the right calibre for growth.”
YOptima has built an AI-driven recommendation engine, DeepVu, that delivers optimal programmatic buying strategies to campaign managers, accelerating marketing ROI at scale. DeepVu uses sophisticated models to overcome Simpson’s paradox, which otherwise compromises the integrity of manual optimization analysis. Simpson’s paradox is a phenomenon in statistics in which a trend shows up in several different groups of data but disappears or changes behavior when these groups are combined.
YOptima’s CEO, Satish Kadu, credits its success to a unique blend of its industry leading programmatic marketing stack and performance marketing expertise. He said, “All digital advertising roads lead to programmatic – It’s only a matter of time before all media would be bought or sold programmatically. With digital spends poised to be the biggest slice of the marketing pie, marketers and agencies need a programmatic partner like YOptima to scale their marketing performance to the next level”.
Earlier this year, YOptima was listed as a ‘Top 20 Digital Marketing Service Provider’ by CIO Review Magazine. More recently, Red Herring selected YOptima for its prestigious ‘Red Herring Global 100’ award.
Deloitte Technology Fast 50 India program selection and qualifications
The Technology Fast 50 India program, which was launched in 2005, is conducted by Deloitte Touche Tohmatsu India LLP (DTTILLP), and is part of a truly integrated Asia Pacific program recognizing the India’s fastest growing and most dynamic technology businesses (public and private) and includes all areas of technology – from internet to biotechnology, from medical and scientific to computers/hardware. The program recognizes the fastest growing technology companies in India based on their percentage revenue growth over the past three financial years.
About YOptima Media Solutions Private Limited
YOptima is a Full-Funnel Performance Marketing Platform on Programmatic Media. YOptima combines Machine Learning with Human Intelligence to discover unique audience insights, and optimize performance across the marketing funnel for Agencies and Marketers. Founded in 2013, the platform is trusted by 500+ brands globally, across diverse industry verticals including FMCG, Tech, Retail, Travel, BFSI, Gaming, Auto, Telecom, Real Estate & Education.