Hack The Box, the leading platform for building threat-ready teams and organizations, has chosen The Nova Method™, an audience-first, AI-driven marketing communications and PR firm, as its agency of record. This strategic partnership underscores Hack The Box’s commitment to advancing its brand, deepening thought leadership, and sharpening competitive differentiation through a data-informed and narrative-rich approach.
“The Nova Method was a clear choice for this next phase of growth,” said Christine Bartlett, SVP, Marketing, Hack The Box. “Their unique blend of strategic insight, seasoned team, proven cybersecurity experience, and compelling ideas puts them in a league of their own. Their audience-focused approach is exactly what we need to amplify our voice to CISOs worldwide and reinforce our position as the global industry leader.”
Under this partnership, The Nova Method will lead the development and execution of comprehensive internal and external communications strategies. This includes media relations, messaging architecture, thought leadership campaigns, and data-driven programs designed to raise awareness and drive measurable impact. The agency was awarded the contract following a competitive RFP process, winning in part due to its strong track record of delivering business outcomes through communications.
“In today’s competitive cybersecurity landscape, precise audience alignment, authentic communication, and swift adaptation to industry trends are critical,” said Christine Perkett, CEO and co-founder of The Nova Method. “By applying our proven framework that blends strategic storytelling, AI-powered insights, and deep audience intelligence, we will drive measurable brand resonance and business impact.”
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