Glass-Media, the leading provider of purpose-built, highly configurable digital signage solutions, today announced a strategic collaboration with 6P Color to support improved color accuracy on digital screens for brands where precision matters most, including beauty, jewelry, apparel and home furnishings. The collaboration is intended to help ensure that the color brands approve in content creation translates more reliably to the in-store display environment, where subtle shifts in hue, tone and material detail can impact how products appear.
Even when marketing teams invest heavily in premium photography, video and carefully calibrated brand assets, the final step – rendering on a wide range of commercial displays – can introduce inconsistency. Differences in screen capabilities, calibration practices and color processing can cause skin tones, fabrics, metals, finishes and other nuanced details to drift from the intended look, creating a gap between studio-approved creative and what shoppers actually see on the sales floor.
“Marketing teams invest heavily in calibrated photography and video, but that work can break down at the point of display,” said Daniel Black, Founder and CEO at Glass-Media. “In categories where color nuance is critical, inconsistent color reproduction can undermine brand consistency. Our collaboration with 6P Color gives customers an option to optimize accuracy so in-store visuals align more closely with approved creative.”
As part of this effort, Glass-Media plans to make advanced color optimization available as an optional enhancement for customers who want higher-fidelity color on supported deployments. This advancement is slated to be an upgrade path for brands and retailers who place a premium on color-critical product representation and want additional control over how visuals render across locations and screen types.
6P Color’s technology is built around Full Color Range™ (FCR), an end-to-end color system designed to preserve and transport the full range of colors humans can see, from content capture, digital creation or scanned sources through final display. FCR is designed to leverage existing formats and standards, while enabling each display to transform content to take maximum advantage of its own characteristics, including color gamut, dynamic range, white point and the number and positioning of primaries. This approach can coexist with today’s RGB displays while also supporting future multi-primary display technologies.
“FCR is designed to unlock the full spectrum of color across platforms, devices, and applications,” said John Vilade, CEO of 6P Color. “By preserving that range throughout the workflow, brands can consistently maintain color intent and brand integrity from content creation through critical in-store execution. We call this Colorsistency™. Our work with Glass-Media takes a practical, standards-aligned approach that helps retail teams deliver higher-fidelity visuals, impact, and engagement.”
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