New automotive marketing solution helps automotive retailers match keywords to organic traffic potential and align inventory with true customer demand
Catalyst IQ announced a new Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) product built specifically for AI‑driven search results, today at the National Automobile Dealers Association (NADA) convention. Designed to help automotive dealers show up when car shoppers search on Google or use AI answer engines, Catalyst IQ’s SEO/AEO solution leverages real-time market intelligence to influence SEO planning and content. It takes SEO to another level by factoring market demand, current inventory and local, competitive movement.Â
For years, most dealership SEO relied on static keyword lists, historical trends, and generic templates. Catalyst IQ’s new solution flips the script by measuring market demand and potential vs. keywords. It aligns SEO, AEO, and GEO to real inventory, pricing, and in‑market demand, enabling dealers to capture high‑intent queries—including AI‑generated answers—with content grounded in sales reality.
As AI platforms rapidly reshape online shopping behavior, consumer search language and keyword trends now evolve faster than traditional SEO models can keep up. Powered by MarketAI®, Catalyst IQ’s SEO solution continuously pulls and analyzes search signals from AI‑driven platforms, enabling automotive retailers to update vehicle content pages faster.
MarketAI also leverages AI and live market data to identify which vehicles on a dealer’s lot need additional support to sell. By comparing their own inventory to inventory and pricing from local competitors, retailers can better plan campaigns for specific vehicles and models.
“This is a transformative search tool,” said Aaron James, President of Product and Operations for Catalyst IQ. “By utilizing AI, we’re able to optimize results across search and answer engines in ways that were not previously possible.”
With this new solution, dealers can expect:
- Search optimization designed for AI answer experiences across Google and leading platforms
- Market‑driven planning that prioritizes high‑impact vehicle segments and locations
- Content strategy aligned to real market opportunity rather than just static keyword analysis
- Continuous plan updates as market conditions change
Catalyst IQ will demo the new SEO/AEO product for the first time at NADA (Booth 7423N) from Feb. 4–6. Catalyst IQ’s Sr. Vice President of Product, Calvin Mesman, will be on the show floor delivering the first live demonstrations and answering questions in real time.
“We can finally, truly demystify AI search optimization for our clients—this is game-changing for dealers during what we believe will be one of the most competitive automotive markets we’ve seen,” says Mesman.
By uniting four of Advance Automotive’s industry-leading companies—Adpearance, Fox Dealer, Search Optics, and ZeroSum—Catalyst IQ is positioned to accelerate the tie between live market demand and automotive marketing. Learn more about Catalyst IQ SEO/AEO solutions here: https://www.catalystiq.com/solutions/website/seo-aeo.
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