Strategic insights on re-engineering pharmaceutical communication through cookie-less identity resolution and contextual AI-driven engagement.
Kamya, being recognized both by AdMonsters as a ‘Top Women in Media and Adtech’ and by MM+M as a ‘Woman of Distinction,’ is a rare dual honor. How does this recognition resonate with your personal journey and professional philosophy?
Being recognized by both AdMonsters and MM+M is truly humbling, and it resonates deeply with my personal and professional journey. For me, these honors are not just about individual achievement; they reflect the incredible teams I’ve had the privilege to work with and the collaborative culture we’ve built at Doceree.
From the start of my career, my philosophy has been to combine strategic thinking with empathy, understanding not only the mechanics of marketing but the real impact our work can have on healthcare professionals and, ultimately, patients. These recognitions affirm that staying true to that philosophy, driving innovation while keeping people at the center, can lead to meaningful impact. It also reminds me of the responsibility we have as leaders, especially women in media and healthcare marketing, to create pathways for others, challenge conventional thinking, and continue pushing the industry forward.
You’ve had a successful career building strategies for global consumer brands before pivoting to healthcare technology. What was the defining moment that convinced you this industry needed a complete digital reset?
My pivot in healthcare technology was driven by a very real gap I observed in the industry. While working with global consumer brands, I had seen firsthand the transformative power of data, personalization, and digital innovation to create meaningful engagement, but in healthcare, many of these capabilities were underutilized, fragmented, or simply misaligned with the realities of clinicians’ workflows.
The defining moment came when I realized that, despite heavy investments, traditional healthcare marketing often felt transactional rather than impactful. Campaigns reached healthcare professionals at the wrong time, with generic content, or through channels that disrupted rather than supported their work. It was clear that the industry needed a complete digital reset—one that could integrate context, insights, and AI to make every interaction purposeful and relevant.
That insight became the guiding principle for my work at Doceree. I wanted to build solutions that don’t just optimize marketing efficiency but truly elevate the quality of engagement—helping clinicians access relevant information seamlessly, supporting better decision-making, and ultimately, improving patient outcomes. For me, it’s not just about technology; it’s about creating an ecosystem where healthcare marketing and care delivery can work in harmony, and that’s the challenge I’ve embraced every day.
At Doceree, you’re helping re-engineer healthcare communication. What makes the pharmaceutical ecosystem more complex than consumer industries when it comes to programmatic engagement?
The pharmaceutical ecosystem is inherently more complex than consumer industries because the stakes are much higher—every message, every engagement can have a direct impact on patient care. Unlike consumer products, where campaigns can be optimized based on clicks or purchases, healthcare communications must navigate regulatory frameworks, privacy considerations, and ethical standards at every step.
Programmatic engagement in pharma isn’t just about reaching the right audience; it’s about ensuring that every interaction is compliant, contextually relevant, and adds value to healthcare professionals’ workflows. HCPs are highly discerning—they receive thousands of messages, but only those that are meaningful, timely, and actionable will resonate.
At Doceree, our focus is on bridging this complexity with technology and data. By integrating contextual insights, AI-driven targeting, and workflow-friendly channels, we enable marketers to reach clinicians efficiently without compromising compliance or trust. The challenge and the opportunity lie in balancing precision, relevance, and ethical responsibility, and that’s what makes healthcare programmatic both uniquely complex and incredibly rewarding.
Privacy and compliance are critical in healthcare. How does Doceree’s cookie-less identity resolution technology balance personalization with the stringent regulations governing this space?
Privacy and compliance are at the heart of everything we do. In healthcare, personalization can’t come at the cost of ethics or patient trust, so our approach to identity resolution was built from the ground up to be privacy-first and regulation-aligned.
Doceree’s cookie-less identity technology doesn’t rely on third-party data; instead, it leverages first-party, consent-based signals within endemic healthcare environments to recognize and reach healthcare professionals responsibly. This ensures marketers can deliver relevant, contextual messages without ever compromising identifiable information or crossing regulatory lines.
What’s powerful is that this approach not only future-proofs engagement in a cookie-less world, but also strengthens transparency and accountability, two values that are essential in healthcare marketing today.
Scaling a global programmatic network in such a specialized domain sounds challenging. What has been the most pivotal factor in achieving adoption across diverse healthcare markets?
Scaling a programmatic network in healthcare has been as much about trust and education as it has been about technology. Every market has its own nuances, different regulatory frameworks, cultural expectations, and levels of digital maturity. The pivotal factor in driving adoption has been our ability to adapt the platform to local realities while maintaining a consistent global standard of compliance and effectiveness.
At Doceree, we’ve invested deeply in partnerships—with publishers, advertisers, and healthcare organizations—to build credibility in each region. Rather than taking a one-size-fits-all approach, we focused on showing measurable impact: how contextually relevant engagement can enhance HCP experience and improve outcomes. Once stakeholders see that value, adoption follows naturally. Ultimately, it’s the blend of local insight, transparent practices, and demonstrable results that has helped us scale responsibly and sustainably across such diverse healthcare ecosystems.
Translating client needs into technology roadmaps is a big part of your role. Can you share an example where direct client feedback significantly influenced Doceree’s platform evolution?
One of the biggest advantages of being so closely connected with our clients is that their feedback continuously shapes how our platform evolves. A great example is how our advanced analytics and insights layer came to life. Early on, several pharma partners shared that while they could see performance metrics, what they truly needed was a way to connect marketing activity with behavioral change among HCPs—to understand not just what was delivered, but what was influenced.
That feedback pushed us to go beyond traditional reporting and build an intelligence layer capable of showing campaign impact in real time, tied to context and outcomes. Today, that’s one of the most valued aspects of our offering. It’s a reminder that innovation doesn’t happen in isolation—it happens when you listen, interpret, and act on what clients need most.
Many industries struggle with proving ROI on marketing investments. How does Doceree’s platform help healthcare companies tangibly measure success in ways that weren’t possible before?
Proving ROI has always been one of the biggest challenges in healthcare marketing, because traditional metrics—like impressions or click-through rates—don’t capture the true depth of engagement or behavioral impact. At Doceree, we’ve redefined what success measurement looks like by focusing on real, actionable outcomes rather than vanity metrics.
Our platform connects marketing touchpoints directly to HCP behaviors within their workflow, enabling brands to see how exposure to a message influences actions—such as prescription intent, formulary awareness, or content engagement over time. This shift from campaign performance to behavioral insight allows marketers to understand not just reach, but relevance and resonance.
For the first time, healthcare marketers can tie their investments to measurable, contextual outcomes that matter—not only to the brand, but to patient care downstream. That’s where the real ROI lies.
The healthcare industry often faces digital stagnation. What strategies have you found most effective in overcoming resistance to adopting new technologies within this space?
Digital stagnation in healthcare usually stems from caution—and rightly so. The industry is built on trust, regulation, and patient safety, so any new technology must prove its reliability before it’s embraced.
What I’ve found most effective in overcoming this resistance is leading with transparency and evidence. When stakeholders clearly see how technology enhances compliance, efficiency, and outcomes, the conversation shifts from skepticism to collaboration.
At Doceree, we focus on demonstrating tangible value early—showing how contextual AI or identity solutions can simplify processes for HCPs and deliver measurable business impact for marketers. We also invest in education, helping teams understand not just the ‘what’ of our technology, but the ‘why.’
Adoption, in my view, happens when innovation feels safe, practical, and aligned with shared goals. It’s about earning trust through proof, not promises.
Looking ahead, where do you see the greatest opportunities for innovation in healthcare programmatic technology over the next few years?
The coming years in healthcare programmatic are incredibly exciting because the focus is shifting from just reaching HCPs to truly understanding and anticipating their needs. I see innovation happening where AI, contextual insights, and workflow integration intersect—delivering the right information at the right moment within a clinician’s day. That’s where engagement moves from transactional to meaningful.
We’re also seeing huge potential in privacy-first personalization. As regulations tighten and HCP expectations evolve, marketers who can balance compliance with highly relevant, contextual messaging will be able to build deeper trust and demonstrate tangible impact.
Finally, I believe the most transformative opportunities will come from linking programmatic engagement to actual healthcare outcomes—not just campaign KPIs. Technology that can help HCPs make better-informed decisions while providing marketers clear insights into effectiveness will redefine what success looks like in our industry.
Finally, for professionals aspiring to make an impact in adtech and healthtech, what guiding principles or mindset have been most valuable in your own career path?
For anyone aspiring to make an impact in adtech or healthtech, the guiding principle I’ve relied on throughout my career is to stay curious and human-centered.Technology and innovation are powerful tools, but their true impact comes from how they serve people—whether that’s healthcare professionals, patients, or clients. I always ask myself: how does this solution make someone’s work easier, more informed, or more meaningful? That perspective ensures that innovation is purposeful, not just novel.
Equally important is resilience and a mindset of continuous learning. Healthcare is inherently complex, with evolving regulations, diverse stakeholders, and high stakes. There will always be obstacles, but embracing them as opportunities to think differently, iterate, and improve has been essential. Listening closely to stakeholders—HCPs, clients, and internal teams alike—ensures that solutions are grounded in reality, not just aspiration.
Ultimately, I would emphasize the importance of collaboration, mentorship, and inclusivity. The most transformative ideas often emerge when diverse perspectives come together. Building teams and networks where people can learn from one another, challenge assumptions, and grow collectively has been one of the most rewarding aspects of my journey. For aspiring leaders, balancing innovation with ethics, empathy, and impact is the key to driving meaningful change in both adtech and healthtech.
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Kamya Elawadhi, Chief Client Officer, Doceree
Kamya Elawadhi, the Chief Client Officer and a founding member of Doceree, is a visionary leader who has created an unparalleled client experience. With her exceptional skills, Kamya has successfully delivered remarkable growth for the company. Her passion for advertising started at a young age, and she was always captivated by the power of 30-second stories that sold dreams. This passion for advertising propelled her into the industry and beyond, leading her to tackle one of the most stagnant areas she encountered: healthcare marketing. Seeing the digital lag in the healthcare sector compared to the consumer brands she adored, she leaped into the entrepreneurship journey with Doceree aiming to revolutionize how we think about healthcare marketing. Kamya is a confident leader who is determined to create a lasting impact in the industry. In past 16 years, she has worked in various leadership positions with global advertising agencies focused on scaling business with 100+ brands in different categories including Rx drugs, medical devices, OTC, personal care, clothing, and consumer durables. LinkedIn.
