On April 14, Industry Leaders Will Convene in NYC to Define the Standards, Measurement, and Operating Models Powering the Next Phase of Growth
On April 14 in New York City, IAB will convene senior decision makers at a pivotal moment in the growth of commerce media. As commerce media shifts from growth to maturity, the 2026 IAB Connected Commerce Summit will focus on standards, frameworks, and operating models required to scale the next growth era.
“Commerce media has become central to enterprise growth, and expectations have never been higher,” said David Cohen, CEO, IAB. “The industry must align on shared definitions and standards across creative, measurement, and attribution. Incrementality and accountability are the new common denominators, and the Connected Commerce Summit is where that alignment will come into clear view.”
Across a full day of programming, the summit will explore the issues shaping commerce media’s next phase while also convening senior leaders for meaningful peer-to-peer learning, strategic relationship building, and cross-industry collaboration that extends beyond the stage. Presenters will highlight scalable performance measurement, the integration of in-store media, cross-channel commerce activation, new operating models inside retail and brand organizations, and the growing role of AI-driven commerce.
During the event, IAB will unveil its latest guide, Building a More Competitive Commerce Media Ecosystem, which identifies the strategic paths networks must take to differentiate, mature operationally, and compete for performance-driven advertiser investment.
Attendees will gain insights from senior leaders across retail, brand, commerce, and media including 7-Eleven, Ace Hardware, Colgate-Palmolive, Criteo, DoubleVerify, Gildan, GroceryTV, Instacart, Koddi, Moloco Commerce Media, Mondelēz International, SodaStream, Uber Advertising, and more.
“Commerce media is entering a new phase where execution matters more than experimentation,” said Collin Colburn, Vice President, Commerce, IAB. “The winners will be those that prove real business impact through credible measurement, operational discipline, and the ability to connect media investments to commerce outcomes.”
