Data Management, Marketing Analytics, Performance & Attribution

Absolutdata Debuts NAVIK ResearchAI, an AI-Driven Market Research Platform for the 21st Century

marketing automation

Brands Can Now Conduct Rapid Research Centered Around Intelligent Algorithms with Natural Language Question-and-Answer Capabilities and Automated Report Creation

Absolutdata, a leader in delivering scalable business impact through AI-powered solutions, advanced analytics, and data science services, today announced the launch of NAVIK ResearchAI, a groundbreaking market research platform. ResearchAI brings together a wide variety of research methodologies, data types, artificial intelligence and machine learning techniques that automate the research process from design to insight delivery. ResearchAI operates on Absolutdata’s award-winning NAVIK AI Platform, an AI engine that optimizes decision-making for sales and marketing teams.

ResearchAI’s game-changing design starts with AI at the center, then methodologies and frameworks are layered around the AI core with a focus to drive business decisions. Natural Language Processing (NLP) is used to transform a company’s whole body of research into answers—Business users ask questions in natural language, and get answers in natural language, complete with a presentation-ready report.

Because of the platform approach, data, results and insights are continuously leveraged to ‘train’ self-learning algorithms so, over time, algorithms get more intelligent, learning the unique dynamics of an individual company. The data and learnings can be harnessed across the enterprise—beyond sales and marketing into supply chain, demand forecasting and other functions.

“The research world is going through a major transformation,” Said Anil Kaul, CEO and Co-Founder of Absolutdata. “Instead of ‘renting’ expensive external expertise in the form of pricey market research contracts, companies are ‘renting’ algorithms and tailoring them to their business needs to get the insights they need more quickly. Our new products enable companies to conduct market research without bringing in consultants and waiting for reports, which makes the business more agile.”

NAVIK ResearchAI automates the entire research process, from design to delivery of insights, saving teams time and investment in traditionally cumbersome, oftentimes expensive research projects.

With a modular design that uses AI to drive various research methodologies and analytical frameworks, ResearchAI includes tools like Research Guru, which reads research reports, comprehends insights and answers complex questions using natural language processing. The Brand Tracker module fully automates brand tracking, generating questionnaires and accurately targeting groups to deliver periodic reports on brand health and identify emerging trends. Other modules include NAVIK SegmentationAI, NAVIK PriceAI and NAVIK ConceptAI.

About Absolutdata

Absolutdata products and services deliver scalable business impact across the enterprise by combining cutting edge AI and ML with its heritage in analytical frameworks, business understanding and technology. Absolutdata’s NAVIK AI Platform has pre-built solutions, customizable solutions, and enabling services to get an enterprise AI-ready. The growing set of AI-powered SaaS solutions include NAVIK SalesAI, NAVIK MarketingAI, NAVIK ResearchAI and NAVIK MicroMods. The services teams build custom solutions based on NAVIK AI. Founded in 2001, Absolutdata is based in San Francisco and employs 400 professionals across offices in San FranciscoNew YorkChicagoLondonSingaporeDubaiand Gurgaon.

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