Ascent360, a leading customer database platform (CDP) provider for mid-market businesses, today announced Jason Root as a new Senior Vice President of Client Success. Root, a professional services veteran, has been brought on to enable Ascent360 clients to quickly realize the value and combat steep learning curves common during the adoption of new marketing technologies.
Scott Buelter, Chief Executive Officer of Ascent360 said that “Jason is an exceptional operations leader. He has led multiple departments at data giants such as Epsilon and Oracle and has built teams at successful marketing technology start-ups. Jason and his team will be pivotal in helping our company and our clients grow.”
Root has extensive experience in account management, process development, client services, Software-as-a-Service (SaaS) implementations, process development, and operational delivery. Additionally, he has digital marketing and data management expertise, which according to Buelter makes him a natural fit for Ascent360.
Jason Root said that “I am happy to join a growing company that partners with clients to maximize the value of the technology. Like the rest of the company, the team and I are focused on client results.”
Root is tasked with leading Ascent360’s client success teams and partnering with Ascent360’s clients to deliver significant value. A key differentiator of the Ascent360 CDP solution is the unique combination of client-facing service offerings delivered together with its innovative SaaS platform. Ascent360 provides a dedicated client success manager who partners with clients from signature through to scaled execution. Ascent360 also deploys experienced implementation resources to ensure the rapid integration of systems and data scientists and marketing experts to strategize with clients to ensure long-term revenue growth.
Buelter further added that “CDPs are designed to enable businesses to build authentic relationships with customers. We live that philosophy by forming trusted relationships with our own clients. Jason knows how to develop lasting partnerships and will ensure our methodology is repeatable to make our clients’ success predictable.”