The power of real-world testing
As today’s retail environment grows ever more competitive and the variety of products in our shops increases inexorably, those who know where and how shoppers are most likely to choose...
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Convergence communique: The importance of storyboarding – and your brand’s...
William Cameron Menzies is considered by most to have been the greatest of all film production designers and art directors. His list of films includes The Thief of Bagdad, Things...
Six key ways to distribute your content and grow your...
If you’re a leader in business, you’re probably not enamoured by social media. Sure, you’ve got accounts on LinkedIn and Twitter that an assistant or a member of your marketing...
Best practices for optimizing media-rich webpage speed
A visually rich brand website that engages visitors is a must-have in today’s crowded media environment. Consumer media consumption is rapidly shifting from text to visual images. Website content that...
MarTech Landscape: What is XR?
If you’re getting dizzy categorizing all the reality-transforming technologies, here’s an increasingly popular term that covers the entire channel. Undoubtedly, you don’t need any new acronyms in your life. Even...
Voice agents will require many new marketing strategies
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. Every new marketing delivery system — such as...
More companies announce GDPR compliance efforts as the deadline for...
Google Analytics, MailChimp and Squarespace are the latest large enterprises to announce GDPR updates and tools. With a little less than two months until the General Data Protection Regulation (GDPR)...
