Cadmium today announced a partnership with the David James Group to streamline event marketing for their customers in the association, non-profit, and corporate sectors.
The announcement coincided with the unveiling of ParrotWP™—a plugin developed by David James Group to enable the automatic transfer of presentation and presenter data from Cadmium’s event technology software to WordPress-based event websites. The plugin promises to eliminate errors and tedious manual data entry for the customers of both organizations.
The David James Group unveiled the plugin today at Cadmium’s annual conference, Cadmium Spark, at Nationals Park in Washington.
Cadmium is an event and learning software provider based in Forest Hill, Md., that offers continuing education, professional development, and content management solutions. The David James Group is a Chicago-based association marketing firm specializing in event marketing, website design and development, rebranding strategies, and more.
“We believe in making a client’s event brand experience as positive as possible,” said Ron Zywicki, president of the David James Group. “ParrotWP and our partnership with Cadmium allow us to ensure that any visitor to an event website developed in WordPress will have seamless, user-friendly access to the info they need.”
ParrotWP retrieves presentation and presenter information from the Education Harvester—one of Cadmium’s flagship event technology products. The plugin thus provides several key benefits to their mutual customers:
- Seamless data migration into WordPress-based websites ensures that presentation and presenter information remain in sync and up to date.
- By eliminating the need for manual data entry, ParrotWP reduces the risk of errors and inconsistencies on attendee-facing websites.
- Automatic syncing across more than 280 custom fields in the Education Harvester puts total control over event data in the hands of meeting planners.
“We value partners who develop solutions that fit seamlessly onto our products,” said Paul Zickert, vice president of Partnerships at Cadmium. “The David James Group has invented an indispensable time-saving tool that promotes seamless event marketing for users of Cadmium technology.”
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