Programmatic video platform Cedato rolled out its new “contextual lookalike targeting” technology Monday. The technology uses machine learning to comb through performance data from more than 400 billion video interactions, including scrolling,...
Marketing is a vital aspect of any business. You can attribute the growth of the company to its marketing campaigns. Hence, it becomes essential to measure the return on investment...
In the year 2017, USD 2.09 billion was the value of global marketing analytics market. This value is expected to reach to USD 4.4 million by 2023 with a projected...
Change is necessary. The world is changing at a rapid pace and with that, the way people think is also changing. You aren’t aware of the thing that will happen...
The social media company made this announcement — and many others — at F8, its developer conference in San Jose Facebook introduced new analytics features — including a tool to...
The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to offer scale, global reach and quality data. Radius and Leadspace...
In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data collection and data analytics to drive us away from silos....
