conDati, a provider of next-generation analytics for digital marketing, announced today that it has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years of experience in B2B tech marketing and most recently served as chief of staff to the CMO at SAP Concur.
As the chief of staff at SAP Concur, Linh served as a trusted adviser to the chief marketing officer. She successfully transitioned two CMOs in her time. She was responsible for the Office of the CMO, running the global business operations made up of hundreds of marketers. This included marketing performance and reporting, finance, HR and recruiting, executive communications, and strategic initiatives.
Previously, Linh played a key role in communications, managing Concur’s reputation prior to and through the $8.3 billion acquisition by SAP in 2014. Before joining Concur in 2012, she served as the vice president of marketing at OpTier, responsible for demand generation, digital marketing, corporate marketing and product marketing, which was later acquired by SAP SuccessFactors.
“The role of marketers has evolved; while we are on the hook to drive growth and prove efficiency, we also need to understand at our fingertips the digital touch points with our customers and how they impact our pipeline and revenue. Without it, you’re running your business in the dark,” Linh said. “I am so proud to join a diverse and growing team at conDati, and a seasoned team that has a proven track record of applying data science and intelligence to business applications.”
Digital marketing is expected to become a $300 billion industry within the next year, and 40 percent of CMOs identify “marketing & customer analytics” as their top priority for 2019. The expected outcome from digital analytics solutions like conDati’s is to increase revenue, improve marketing efficiency and drive higher results from marketing programs — with precision and accuracy. conDati’s AI and machine learning-powered platform provides a modern propensity model with real-time insights and recommended actions so marketers can anticipate and activate accordingly to meet pipeline and revenue targets.
“Linh has been a part of conDati since day one when it was simply an idea scrawled onto a napkin in Seattle. She’s been on our advisory board ever since,” said Founder and CEO of conDati Ken Gardner. “Linh is a modern marketing leader who will propel our company forward. We are thrilled to have her onboard.”
conDati’s backers include Silicon Valley veterans experienced in artificial intelligence, machine learning and data science investments. These investors have successfully launched IPOs and positioned portfolio companies for acquisition by both private and public corporations. conDati came out of stealth in late 2017 and completed its Series A financing earlier this year, which brought in $4.75 million. conDati plans to aggressively hire and expand, including adding more board members and increasing fundraising efforts. Customers today include Pepperdine University, Discount Dance Supply and Brivo.
Privately held and based in Palo Alto, Calif., conDati is a provider of analytics for digital marketing that helps companies drive value from their cloud-based marketing applications and improve the ROI from digital marketing. The company’s cloud-based data science application delivers the next generation of marketing analytics, creating a single unified data asset from siloed martech systems. This provides marketing leaders with descriptive analytics to visualize real-time financial and goal performance for digital campaigns, as well as predictive analytics that deliver statistically meaningful forecasts of future campaign performance.