Marketing Automation
Content & Experience, Marketing Automation
IGP acquires marketing solutions arm of Acxiom in a US $ 2.3 billion deal
The deal is final. Interpublic Group (IGP) has announced that it is acquiring the marketing solutions arms of Acxiom, the … 0Content & Experience, Interactive Content, Marketing Automation
Epsilon and DCConnect Partner to Offer interconnectivity in China
Epsilon has recently partnered with DCConnect to provide interconnection between Defined Networking (SDN) platforms and implemented two-way inter-carrier SDN network … 0Content & Experience, Marketing Automation
Healthy competition in the offing to acquire Acxiom Corp
Acxiom Corp, having a market capitalization of $2.3 billion is offloading its data marketing division. The deadline is Thursday, and … 0Content & Experience, Marketing Automation
Optimizing Martech needs a new systems mindset
A glance at the new version of Scott Brinker’s marketing technology landscape supergraphic will show that marketing technology solutions grow … 0Content & Experience, Marketing Automation