EDEN, a pioneering digital sales enablement platform in the home services industry, announces that co-founder and CEO Ben Phillips will be a featured speaker at the Heating, Air-conditioning & Refrigeration Distributors International (HARDI) Focus Conference 2025.
Phillips’ session, “Adapting to Modern Consumer Behavior and Unlocking Growth Through Smarter Incentive Strategies,” will provide distributors with practical insights for helping dealers increase sales and stay competitive in a rapidly changing market.
Specifically, Phillips will address ways in which HVAC contractors can highlight rebates and tax credits for end users, underscore monthly cost comparisons and leverage digital behavior trends to capture attention. He will also address how AI-powered search is transforming customer discovery and the strategic steps distributors can take to ensure their products and services rise to the top.
“Homeowners are changing the way that they search and shop, as well as navigating an overwhelming amount of information before making a purchase,” said Phillips. “If we can make their decision process easier, clarifying incentives and presenting affordable monthly options, we can dramatically improve conversion rates for our contractors and distributors.”
“The best sales strategies today focus not just on closing a deal, but on building trust in a crowded market,” said Phillips. “By adapting to changes, contractors can help homeowners feel confident in their choices and strengthen long-term relationships.”
The HARDI Focus Conference 2025 will be held from Sept. 9-11 at The Royal Sonesta Hotel in New Orleans. The annual event brings together industry leaders to discuss innovation, market trends and growth strategies for the HVACR distribution sector.
For more information about the HARDI Focus Conference, visit https://hardinet.org/focus-conference/.
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