Forsta, the leading technology company in transforming the human experience (HX) across customer, employee, patient, member and consumer journeys, today announced it has expanded its portfolio of technology customers in the DACH region via the addition of Publicis Media, one of the largest media agency networks in the world operating in over 100 countries, and specializing in one-to-one consumer engagement at scale. Publicis will implement Forsta’s Human Experience (HX) Platform technology to deliver cutting-edge research for its clients.
“We are looking forward to integrating Forsta’s technology to strengthen our process of collecting and analyzing client insights,” said Anna-Carina Vollmer, group head of data research at Publicis Media. “Our clients need actionable data at their fingertips to drive business results, and Forsta enables us to deliver on that need.”
Forsta’s HX Platform is built on 30 years of technology expertise in market research, customer and employee experience. In addition to quantitative and qualitative research technology solutions, the platform combines digital functions for storytelling and data visualization as well as tactical and strategic action management. Utilizing the platform, researchers can collect, analyze, visualize and act on data about assessments, opinions, sensitivities and behavioral intentions on a unified platform.
“We are thrilled to be welcoming Publicis Media to Forsta as we continue to grow our footprint in the critically important DACH region,” said Michael Lersch, managing director for Forsta Deutschland. “Technology is fundamental to the collection, evaluation and analysis of large data sets in market research and customer experience. The Forsta HX Platform and our team of experts will help Publicis Media and its clients to tap the experiences of their audiences and ultimately deepen those connections to drive greater value.”
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