The collaboration simplifies audience enrichment and activation for auto marketers by combining data sources into a single, intuitive, self-service environment
FullThrottle Technologies, LLC, a pioneering innovator in first-party data activation and AdTech operating system, today announced a joint effort with Experian Automotive, to integrate Experian’s premium, curated in-market automotive audiences directly into the fullthrottle.ai® self-service platform for automotive dealers and marketers.
This collaboration brings together the power of first-party data ownership and third-party audience intelligence, giving marketers access to trusted, high-intent-to-buy consumer audiences they can activate, optimize, and measure in real time.
Auto marketers have long faced a fragmented landscape where audience targeting, identity resolution, and campaign execution live in disconnected systems. The collaboration between fullthrottle.ai® and Experian changes that dynamic by merging Experian’s expansive, privacy-safe audience data with fullthrottle.ai’s GenAI-powered, first-party data ecosystem to create a cohesive and more effective platform for auto marketers.
Through the integration, advertisers can now:
- Seamlessly access Experian’s curated in-market audiences, including lifestyle, purchase intent, and behavioral segments, directly inside the fullthrottle.ai® DSP.
- Combine these audiences with verified first-party data captured through fullthrottle.ai’s proprietary identity and attribution technology.
- Build, test, and activate campaigns in a self-service, closed-loop environment that connects audience insights to performance measurement.
“Auto marketers have been waiting for a way to bridge the gap between the consumer audiences they buy and the audiences they own,” said Amol Waishampayan, Co-Founder of fullthrottle.ai®. “By integrating Experian’s premium, curated audiences into our AI-powered platform, we’re delivering the first scalable way to unite both worlds — unlocking smarter targeting, stronger attribution, and sustainable growth.”
Experian’s verified consumer marketing data captures insights on more than 250 million U.S. individuals, drawing from thousands of behavioral, lifestyle, and purchase-intent signals. The integration within fullthrottle.ai’s DSP provides marketers with access to audiences that are both accurate and actionable, ensuring every campaign is grounded in real consumer intent.
“This joint effort demonstrates how Experian Automotive data can help marketers find the right consumer at the right time on the right channel and activate with confidence,” said Michael Kraut, Vice President, Data Advertising Solutions at Experian Automotive. “Together with fullthrottle.ai®, we’re enabling a more intelligent and privacy-first way for brands to understand and connect with consumers.”
As the industry moves beyond third-party cookies and legacy targeting models, this collaboration establishes a new standard for responsible, performance-driven audience marketing. fullthrottle.ai’s GenAI-powered engine helps auto marketers dynamically optimize campaigns, while Experian’s audiences, in combination with fullthrottle.ai’s access to first-party data ensures optimal reach, relevance, and results.
For press and media inquiries, please contact:
fullthrottle.ai®
Jai Journay
VP of Marketing
Email: jai.journay@fullthrottle.ai
