Content & Experience, Digital Asset Management

How to find the best DXP for your organization

In the present business landscape, it is imperative for the brands to continuously offer a gratifying experience to the customers. However, the consumer’s needs and expectations keep on expanding and changing throughout the buying cycle. This calls the need for the brands to provide a unified experience across all digital channels. In such a scenario, delivering intriguing digital experience is what makes the brand stand out amidst the crowd.

To simplify it for the brands, an array of softwares are available in the market that manages the entire digital experience. These are termed as DXP or Digital Experience Platforms.

DXPs are mainly of three types with each having its uses, functionality, pros, and cons. So, before settling for a DXP for your organization, take a good look at all of these so that it becomes easy in making the right choice according to the nature of your organization.

The All-in-One DXP Solution

As the name suggests, it is an all-in-one platform that provides all the needed capabilities from a DXP in a single package. So, companies would have to deal with only a single vendor thereby making it a hassle-free and less time-consuming process for them. This type of SXP is suitable for medium and large enterprises. Secondly, it has fewer integration issues so you can use it seamlessly.

Its disadvantage is that a single vendor limits the ability to update in the future. Secondly, you do not get best or specialized software in all-in-one as it performs all the tasks with specialization in none.

DXP with Best-in-Class Components

If you are looking to create a unique ecosystem, then you should go for this type of DXP. You can tailor the DXP solution on the basis of your company and integrate best-in-class components. Its setup is such that it allows scalability and it facilitates you to stay competitive in the long run.

The drawback is that your team will have to work with more than one vendor that increases the time spent on communication.

Build Your Own DXP as an Aggregate

The last option is to create your own DXP strategy and construct a DXP ecosystem for your organization. Its advantage is that it facilitates the company to pick the right technology, vendor, and solution for your company that caters to the needs of your customers. The drawback is that you cannot integrate point solutions with DX platforms and without that, you cannot build complex solutions that yield enhanced customer experience.

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