Black Friday automotive deployment demonstrates high-performance execution and cost efficiency during one of the year’s most competitive retail periods
KNOREX Ltd. (NYSE American: KNRX) (“KNOREX” or the “Company”), a leading provider of AI-driven programmatic advertising solutions, today announced results from a large-scale automotive campaign demonstrating how its unified AI-powered XPO platform converts national digital awareness campaigns into dealership visits at scale.
The initiative was conducted with a leading U.S.-based automotive digital engagement and reputation management platform serving thousands of dealership rooftops nationwide, reinforcing KNOREX’s growing presence in the automotive vertical and its ability to support enterprise-scale, multi-location advertisers.
The campaign was executed during the highly competitive Black Friday retail period—one of the most demanding advertising environments of the year—where media demand intensifies and advertising costs typically rise sharply.
High-Performance Full-Funnel Execution
Across more than 106 million impressions, XPO coordinated high-impact video engagement with performance-driven display activation designed to convert digital attention into dealership visits.
Campaign Highlights:
- 6.9+ million video interactions delivered at national scale
- Engagement rates reaching up to 28%, supported by dynamic creative optimization to sustain audience relevance
- 54,000+ tracked offline dealership visits, directly linking digital engagement to physical showroom traffic
- Display CPMs maintained below $2.50 and video CPMs between $3.40 and $4.20 during peak seasonal demand
- Cost-per-acquisition below $4 for dealership visits
The XPO platform’s AI engine continuously optimized bidding, creative sequencing, and cross-channel budget allocation in real time. Automated decisioning enabled the campaign to maintain cost efficiency while scaling reach and sustaining engagement levels during peak competition.
KNOREX’s managed services team provided strategic oversight to align awareness objectives with measurable dealership outcomes.
Expanding Demand for Measurable Automotive Advertising
Automotive advertisers are increasingly prioritizing media strategies that connect brand awareness directly to measurable customer acquisition and dealership traffic. As dealership networks navigate competitive promotional cycles and evolving consumer behavior, advertisers are seeking unified AI-driven platforms capable of delivering both scale and accountability.
“This campaign reflects the strength of our unified AI architecture and our ability to execute at national scale,” said Abhishek Kumar, Vice President of Product and Engineering of KNOREX. “Automotive advertisers are moving beyond engagement metrics and demanding measurable business outcomes. Our platform’s ability to convert awareness campaigns into dealership visits—while maintaining cost efficiency during one of the most competitive retail periods of the year—demonstrates the performance capability and scalability of XPO.”
KNOREX is seeing increasing demand within the automotive sector for AI-optimized advertising strategies that directly connect digital engagement to measurable dealership outcomes.
Positioning for Scalable Growth
The Company believes campaigns of this scale validate XPO’s ability to support enterprise-level automotive clients and multi-location dealership networks with measurable, performance-driven outcomes. As advertisers shift budgets toward accountable and AI-optimized media solutions, KNOREX expects continued opportunity to expand adoption of its unified platform across automotive and other multi-location retail verticals.
