Marketing Analytics, Performance & Attribution

Martech Company Talkwalker acquires Nielsen Social

Talkwalker & Nielsen Social will focus on creating listening and analytical solutions to uncover audience, consumer, and industry insights
marketing analytics

Talkwalker, the leading social listening and analytics company, today announced the acquisition of Nielsen Social, a leading provider of social measurement and audience insights software. Nielsen Social’s innovative Social Content Ratings® solution will provide additional insights for Talkwalker’s market-leading, AI-enabled conversational intelligence platform. The acquisition will build on Talkwalker’s existing strength in serving global brands and expand its presence in the U.S. enterprise market.

“The decision to join forces with Nielsen Social underscores Talkwalker’s commitment to providing our enterprise customers with best-in-class solutions across our full breadth of use-cases,” said Robert Glaesener, CEO of Talkwalker. “With the addition of Nielsen Social Content Ratings to our AI platform, we can expand our offering in consumer, category and audience insights, and further accelerate our global growth.”

This acquisition represents another success point for Talkwalker this year. With a new brand identity, a recently refreshed platform, the introduction of new innovative data visualization Conversation Clusters, and Quora data integration, the company continues to exceed the expectations of clients. The additional insights that Nielsen Social Content Ratings provides for brands, media and sports demonstrates Talkwalker’s focus on building a powerful, unified conversational intelligence platform.

“We are excited to have found a like-minded partner in Talkwalker, who shares our mission of delivering best-in-class measurement and analytics solutions to customers globally,” said Sean Casey, President of Nielsen Social. “The combination will significantly strengthen our offering, and we are eager to unite with Talkwalker’s rapidly-growing platform to jointly propel our position in the global marketplace.”

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