Marketing Analytics, Performance & Attribution

MeaningCloud Unveils New Text Analytics Tools

With its tools for automatic summarization, the discovery of emerging topics and the extraction of meaningful relationships from unstructured content, MeaningCloud simplifies, accelerates and optimizes Market and Competitive Intelligence processes and facilitates the generation of game-changing insights.
performance attribution

MeaningCloud, a leading company in text analytics and deep semantic analysis, has incorporated new products to its Market and Competitive Intelligence offering.

In today’s hyperconnected world, companies do not lack sources of information from which they can discover market developments: social networks, forums, review sites, news broadcasts, websites belonging to their competitors, suppliers and regulators. The main challenge now is to distinguish the grain from the straw in that sea of information and distil the actionable insights that serve to make strategic decisions

With the tools currently available on the market this often implies manually browsing and curating tons of content, the relevance of which is dubious. This results in slow, expensive and inefficient intelligence processes.

MeaningCloud has incorporated into its offering a series of text analytics products that make Market Intelligence much more scalable and valuable. In addition to technologies that identify mentions of companies, brands and concepts and classify content thematically, new tools which extract meaningful semantic relationships between topics, discover new emerging themes and automatically summarize documents provide us with the capacity to understand the meaning of such vast content and make its use more efficient.

MeaningCloud allows a pool of external content pieces to be converted into a knowledge network that is easier to query and exploit and from which groundbreaking conclusions can be drawn. Its applications and benefits are multiple, in terms of

  • Business opportunities: detecting procurement solicitations from potential customers, identifying key purchasing criteria in a market.
  • Key developments in the competition, partners and supply chain.
  • Relevant changes in technology and legislation.
  • Signs of growth in companies and market-moving information. (
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