Martech News

customer experience services
CRM

Study Reveals Channel Partner Actions Proven to Increase Retention

Allbound, a world leader in partner relationship management (PRM), observed portal users for several months to determine which interactions had …
content strategy
Content Marketing

CUMULUS MEDIA Adds Positions For Multi-Platform Content Development

CUMULUS MEDIA (NASDAQ: CMLS) has named two executives, Doug Cohn and Bruce Gilbert, to newly created positions across Music & Entertainment and Sports, respectively, to lead …
video advertising
Video Advertising

ShowHeroes Group launches audience targeting solution

SemanticHero for CTV is the new CTV targeting product from ShowHeroes Group Based on AI analysis, it allows a rich …
email automation
Marketing Automation

Algae Products Market worth $6.4 billion by 2026

According to MarketsandMarkets™, the “Algae Products Market by Type (Lipids, Carotenoids, Carrageenan, Alginate, Algal Protein), Facility Type, Form (Liquid, Solid), …
performance attribution
Marketing Analytics, Performance & Attribution

Marketing Analytics Leader PublicRelay Receives Growth Investment

PublicRelay, the leading global provider of media insights and analytics to brands and enterprises, announced a strategic growth investment from …
digital marketing analytics
Marketing Analytics, Performance & Attribution

Martech Leader Moore company, Edge Direct, Receives MAXI Awards

Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW). Edge Direct is a …
ad tech companies
Adtech

Adtech Leader The Attention Council Appoints Andy Brown as Its CEO

Andy Brown, the former CEO of Kantar Media has been named the first CEO of The Attention Council (TAC), a non-profit organization …
top adtech companies
Adtech

GumGum Taps Outbrain’s Erin McCallion as Global CMO

GumGum, a global technology and media company, specializing in contextual intelligence, announced today that it has hired Erin McCallion as …
email automation
Marketing Automation

Media Tech Company Maven Rebrands as The Arena Group

TheMaven, Inc. (OTC: MVEN), a tech-powered media company, announced today it has rebranded as The Arena Group. This new identity …