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CRM
Study Reveals Channel Partner Actions Proven to Increase Retention
Allbound, a world leader in partner relationship management (PRM), observed portal users for several months to determine which interactions had …Content Marketing
CUMULUS MEDIA Adds Positions For Multi-Platform Content Development
CUMULUS MEDIA (NASDAQ: CMLS) has named two executives, Doug Cohn and Bruce Gilbert, to newly created positions across Music & Entertainment and Sports, respectively, to lead …Video Advertising
ShowHeroes Group launches audience targeting solution
SemanticHero for CTV is the new CTV targeting product from ShowHeroes Group Based on AI analysis, it allows a rich …Marketing Automation
Algae Products Market worth $6.4 billion by 2026
According to MarketsandMarkets™, the “Algae Products Market by Type (Lipids, Carotenoids, Carrageenan, Alginate, Algal Protein), Facility Type, Form (Liquid, Solid), …Marketing Analytics, Performance & Attribution
Marketing Analytics Leader PublicRelay Receives Growth Investment
PublicRelay, the leading global provider of media insights and analytics to brands and enterprises, announced a strategic growth investment from …Marketing Analytics, Performance & Attribution
Martech Leader Moore company, Edge Direct, Receives MAXI Awards
Edge Direct, a Moore company, has received four MAXI Awards from the Direct Marketing Association of Washington (DMAW). Edge Direct is a …Adtech
Adtech Leader The Attention Council Appoints Andy Brown as Its CEO
Andy Brown, the former CEO of Kantar Media has been named the first CEO of The Attention Council (TAC), a non-profit organization …Adtech
GumGum Taps Outbrain’s Erin McCallion as Global CMO
GumGum, a global technology and media company, specializing in contextual intelligence, announced today that it has hired Erin McCallion as …Marketing Automation