Martech News

ThoughtSpot
Business/Customer Intelligence & Data Science

ThoughtSpot Appoints Micheline Nijmeh as Chief Marketing Officer

ThoughtSpot, the AI-native Intelligence Platform, has announced the appointment of Micheline Nijmeh as Chief Marketing Officer (CMO). Reporting to CEO …
Reveal
Display & Programmatic Advertising

Reveal Launches Brand Lift Measurement Product Across 9 European Countries

Reveal is pleased to announce the launch of its market leading Brand Lift Measurement product in nine key European markets. …
Amsive
Performance Marketing

Amsive Earns Google Premier Partner Status Again in 2025

Amsive, a data-led performance marketing agency, has once again earned Premier Partner status in the Google Partners program for 2025. This …
Cadent
Adtech

Cadent + AdTheorent Names Doug Rozen President, Jeff Driskill CFO

Cadent + AdTheorent, an AI-powered omnichannel advertising platform, announced the appointment of Doug Rozen as President and Jeff Driskill as Chief Financial Officer. …
Qualtrics
Market Intelligence

Qualtrics Introduces New Market Intelligence Capabilities

Qualtrics, the leader and creator of the experience management (XM) category, launched Qualtrics Edge™, a powerful new market intelligence platform combining …
Nativo
Adtech

Nativo Expands Leadership with Marcus Chan as SVP and Head of Finance

Nativo, the leading platform helping brands and publishers create advertising that connects better, announced the hiring of Marcus Chan as SVP …
Optimization, Personalization & Testing

Unpacking the power of personalisation in your tech stack

Personalisation has become the most exciting and important driver of customer loyalty. Powered by AI, personalisation is becoming more than …
Incorta
iPaaS, Cloud/Data Integration & Tag Management

Incorta Welcomes New CRO Steve Velardi to Drive U.S. and Global Growth

Incorta, the pioneering open data delivery platform, has appointed a new Chief Revenue Officer (CRO) to lead the company’s aggressive …
Eagle Eye
Advocacy, Loyalty & Referrals

Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers

Retailers in Australia, New Zealand, and the wider Asia-Pacific region are at a pivotal moment in how they engage with …