Martech News

Business/Customer Intelligence & Data Science
ThoughtSpot Appoints Micheline Nijmeh as Chief Marketing Officer
ThoughtSpot, the AI-native Intelligence Platform, has announced the appointment of Micheline Nijmeh as Chief Marketing Officer (CMO). Reporting to CEO …
Display & Programmatic Advertising
Reveal Launches Brand Lift Measurement Product Across 9 European Countries
Reveal is pleased to announce the launch of its market leading Brand Lift Measurement product in nine key European markets. …
Performance Marketing
Amsive Earns Google Premier Partner Status Again in 2025
Amsive, a data-led performance marketing agency, has once again earned Premier Partner status in the Google Partners program for 2025. This …
Adtech
Cadent + AdTheorent Names Doug Rozen President, Jeff Driskill CFO
Cadent + AdTheorent, an AI-powered omnichannel advertising platform, announced the appointment of Doug Rozen as President and Jeff Driskill as Chief Financial Officer. …
Market Intelligence
Qualtrics Introduces New Market Intelligence Capabilities
Qualtrics, the leader and creator of the experience management (XM) category, launched Qualtrics Edge™, a powerful new market intelligence platform combining …
Adtech
Nativo Expands Leadership with Marcus Chan as SVP and Head of Finance
Nativo, the leading platform helping brands and publishers create advertising that connects better, announced the hiring of Marcus Chan as SVP …
Optimization, Personalization & Testing
Unpacking the power of personalisation in your tech stack
Personalisation has become the most exciting and important driver of customer loyalty. Powered by AI, personalisation is becoming more than …
iPaaS, Cloud/Data Integration & Tag Management
Incorta Welcomes New CRO Steve Velardi to Drive U.S. and Global Growth
Incorta, the pioneering open data delivery platform, has appointed a new Chief Revenue Officer (CRO) to lead the company’s aggressive …
Advocacy, Loyalty & Referrals