Martech News

Customer Engagement

Acqueon Announces Growth Investment from Long Ridge Equity Partners

Acqueon (the “Company”), a leading provider of omnichannel customer engagement software, today announced a majority growth investment from Long Ridge Equity …
Retail, Proximity & IoT Marketing

Crisp and Promomash announce an exclusive partnership

Crisp, the open data collaboration platform for consumer packaged goods (CPG) brands, distributors and retailers, and Promomash, the trade promotion and …

TradeCentric and Coupa Extend Reach of B2B Connected Commerce

TradeCentric, the leading provider of integration and automation between eCommerce systems and eProcurement solutions, announces it is continuing to strengthen …

Freestar Welcomes its First Chief Financial Officer

Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced today that it has hired 20-year …
Sales Automation, Enablement & Intelligence Launches New Global Agency Partner Program, the world’s leading partnership management platform, announced today the launch of its new Agency Partner Program, a global program …
Optimization, Personalization & Testing

TelevisaUnivision to use Nielsen ONE for Cross-Platform Measurement

Nielsen announced today that TelevisaUnivision, the world’s leading Spanish-language media and content company, has signed a multi-year agreement to use …
Bob Gold
Social & Relationships

Bob Gold & Associates Scores Multiple Wins in Annual PRism Awards

Bob Gold & Associates (BG&A), the internationally recognized, data-driven public relations and marketing agency now in its 25th year, has been …
Liang Zhao
Social & Relationships

Vansary’s Liang Zhao to Speak at Money20/20

Liang Zhao, Founder and CEO of public relations and marketing consultancy Vansary, will speak at the Money20/20 conference in Las Vegas, the largest global …
Viant Technology
Retail, Proximity & IoT Marketing

Viant Reinforces Secure IDs for Marketers with Snowflake

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it is leveraging Snowflake, the Data Cloud company, …