Martech News

Acqueon
Customer Engagement

Acqueon Announces Growth Investment from Long Ridge Equity Partners

Acqueon (the “Company”), a leading provider of omnichannel customer engagement software, today announced a majority growth investment from Long Ridge Equity …
Crisp
Retail, Proximity & IoT Marketing

Crisp and Promomash announce an exclusive partnership

Crisp, the open data collaboration platform for consumer packaged goods (CPG) brands, distributors and retailers, and Promomash, the trade promotion and …
TradeCentric
Ecommerce

TradeCentric and Coupa Extend Reach of B2B Connected Commerce

TradeCentric, the leading provider of integration and automation between eCommerce systems and eProcurement solutions, announces it is continuing to strengthen …
Freestar
Ecommerce

Freestar Welcomes its First Chief Financial Officer

Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced today that it has hired 20-year …
impact.com
Sales Automation, Enablement & Intelligence

impact.com Launches New Global Agency Partner Program

impact.com, the world’s leading partnership management platform, announced today the launch of its new Agency Partner Program, a global program …
Nielsen
Optimization, Personalization & Testing

TelevisaUnivision to use Nielsen ONE for Cross-Platform Measurement

Nielsen announced today that TelevisaUnivision, the world’s leading Spanish-language media and content company, has signed a multi-year agreement to use …
Bob Gold
Social & Relationships

Bob Gold & Associates Scores Multiple Wins in Annual PRism Awards

Bob Gold & Associates (BG&A), the internationally recognized, data-driven public relations and marketing agency now in its 25th year, has been …
Liang Zhao
Social & Relationships

Vansary’s Liang Zhao to Speak at Money20/20

Liang Zhao, Founder and CEO of public relations and marketing consultancy Vansary, will speak at the Money20/20 conference in Las Vegas, the largest global …
Viant Technology
Retail, Proximity & IoT Marketing

Viant Reinforces Secure IDs for Marketers with Snowflake

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it is leveraging Snowflake, the Data Cloud company, …