Martech News

marketing analytics
Marketing Analytics, Performance & Attribution

Collaborative Marketing Solutions Demand Fuel Evocalize’s Growth

Leading Collaborative Marketing Platform (CMP) provider Evocalize experienced accelerated growth from first quarter-2020 to first quarter-2021 highlighted by a 400% …
marketing automation
Marketing Automation

Marketing AI Institute Announces Chief Growth Officer

Marketing Artificial Intelligence Institute has appointed Cathy McPhillips to chief growth officer, and announced the closing of a $1 million seed round to accelerate understanding …
online marketing
Digital Marketing

Three Major Digital Advertising Organizations Unite as SXM Media

Sirius XM Holdings Inc. (NASDAQ: SIRI) today announced that it is establishing a new combined advertising sales organization spanning its SiriusXM, …
marketing analytics
Marketing Analytics, Performance & Attribution

Marketing Analytics Leader ADA Announces $60 million Investment

ADA receives USD 60 million investment from SoftBank Corp. SoftBank Corp. as a strategic investor will form business alliance to make ADA …
webinar meeting
Events, Meetings & Webinars

Kofax Announces Speakers & Sessions for the Event Accelerate 2021

Kofax®, a leading supplier of intelligent automation software for digital workflow transformation, today announces speakers and sessions for Kofax Accelerate, the …
programmatic display advertising,
Display & Programmatic Advertising

Affise Launches New Technology to measure Advertising Results

Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device …
content marketing,
Content Marketing

Veritone improves AI- Media Management for better content marketing.

Veritone, Inc. (Nasdaq: VERI), the creator of the world’s first operating system for artificial intelligence, aiWARE™, today announced significant enhancements to …
customer experience services
Customer Experience, Service & Success

Customer Experience Leader Medallia Gets HITRUST Certification

Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, today announced that Medallia Experience Cloud has earned Certified …
cloud data integration
iPaaS, Cloud/Data Integration & Tag Management

Microsoft & Darktrace Partner to Extend Cyber Defense Across Cloud

Darktrace, a leading autonomous cyber security AI company, today announced that it has joined forces with software giant Microsoft. The partnership …