Martech News
Adtech
Pearl TV Adds Digital Monetization Capabilities to NEXTGEN TV
At NAB Show New York, Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced expanded support …Data Analytics
Environics Analytics Continues to Grow Consulting Services Team
As part of its ongoing strategy to help organizations leverage data and analytics, Environics Analytics (EA) today announced that it …Ecommerce
IRI Expands Media Campaign Evaluation to Include Omnichannel Data
IRI® today announced it is enhancing IRI Lift™ by expanding the retailer channels included in the solution to capture a broader sales …Chatbots
Automation and AI-Powered Chatbot Added to Calix Support Cloud
Calix, Inc. (NYSE: CALX) today announced that the award-winning Calix Support Cloud (Support Cloud) will further enable customer support teams to easily deliver …iPaaS, Cloud/Data Integration & Tag Management
Hevo Data Partners with Databricks
Hevo Data, the leading no-code ETL platform, announced their official partnership with Databricks, the lakehouse company, to simplify and accelerate data …Chatbots
Appy Pie Chatbot Now Allowing Businesses to Create Chatbots
Appy Pie Chatbot, a no-code chatbot builder, is now allowing businesses to build and deploy chatbots for a variety of applications. …Search & Social Advertising
Smartly.io Appoints Oli Marlow Thomas as Chief Innovation Officer
Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced the appointment of Oli Marlow Thomas as Chief …Business/Customer Intelligence & Data Science
Alteryx reveales new enhancements
Alteryx, Inc. (NYSE: AYX), the Analytics Automation Company, today revealed new enhancements to enable cloud analytics and enterprise readiness, announced at the …Optimization, Personalization & Testing