Martech News
Marketing Analytics, Performance & Attribution
Collaborative Marketing Solutions Demand Fuel Evocalize’s Growth
Leading Collaborative Marketing Platform (CMP) provider Evocalize experienced accelerated growth from first quarter-2020 to first quarter-2021 highlighted by a 400% …Marketing Automation
Marketing AI Institute Announces Chief Growth Officer
Marketing Artificial Intelligence Institute has appointed Cathy McPhillips to chief growth officer, and announced the closing of a $1 million seed round to accelerate understanding …Digital Marketing
Three Major Digital Advertising Organizations Unite as SXM Media
Sirius XM Holdings Inc. (NASDAQ: SIRI) today announced that it is establishing a new combined advertising sales organization spanning its SiriusXM, …Marketing Analytics, Performance & Attribution
Marketing Analytics Leader ADA Announces $60 million Investment
ADA receives USD 60 million investment from SoftBank Corp. SoftBank Corp. as a strategic investor will form business alliance to make ADA …Events, Meetings & Webinars
Kofax Announces Speakers & Sessions for the Event Accelerate 2021
Kofax®, a leading supplier of intelligent automation software for digital workflow transformation, today announces speakers and sessions for Kofax Accelerate, the …Display & Programmatic Advertising
Affise Launches New Technology to measure Advertising Results
Affise launched a new type of attribution chain technology to measure mobile advertising attribution without the previously required user device …Content Marketing
Veritone improves AI- Media Management for better content marketing.
Veritone, Inc. (Nasdaq: VERI), the creator of the world’s first operating system for artificial intelligence, aiWARE™, today announced significant enhancements to …Customer Experience, Service & Success
Customer Experience Leader Medallia Gets HITRUST Certification
Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, today announced that Medallia Experience Cloud has earned Certified …iPaaS, Cloud/Data Integration & Tag Management