Martech News

Pearl TV
Adtech

Pearl TV Adds Digital Monetization Capabilities to NEXTGEN TV

At NAB Show New York, Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced expanded support …
Environics
Data Analytics

Environics Analytics Continues to Grow Consulting Services Team

As part of its ongoing strategy to help organizations leverage data and analytics, Environics Analytics (EA) today announced that it …
IRI
Ecommerce

IRI Expands Media Campaign Evaluation to Include Omnichannel Data

IRI® today announced it is enhancing IRI Lift™ by expanding the retailer channels included in the solution to capture a broader sales …
Calix
Chatbots

Automation and AI-Powered Chatbot Added to Calix Support Cloud

Calix, Inc. (NYSE: CALX) today announced that the award-winning Calix Support Cloud (Support Cloud) will further enable customer support teams to easily deliver …
Hevo Data
iPaaS, Cloud/Data Integration & Tag Management

Hevo Data Partners with Databricks

Hevo Data, the leading no-code ETL platform, announced their official partnership with Databricks, the lakehouse company, to simplify and accelerate data …
Chatbot
Chatbots

Appy Pie Chatbot Now Allowing Businesses to Create Chatbots

Appy Pie Chatbot, a no-code chatbot builder, is now allowing businesses to build and deploy chatbots for a variety of applications. …
Smartly.io
Search & Social Advertising

Smartly.io Appoints Oli Marlow Thomas as Chief Innovation Officer

Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced the appointment of Oli Marlow Thomas as Chief …
Alteryx
Business/Customer Intelligence & Data Science

Alteryx reveales new enhancements

Alteryx, Inc. (NYSE: AYX), the Analytics Automation Company, today revealed new enhancements to enable cloud analytics and enterprise readiness, announced at the …
Optimove
Optimization, Personalization & Testing

Optimove Launches Direct Access to Optimove Data in Snowflake

Optimove, the first Customer-Led Marketing Platform, today announced that it now offers secure and direct access to Optimove data to …