Martech News
Business/Customer Intelligence & Data Science
NIQ Releases 2025 CMO Outlook Report
NIQ, the world’s leading consumer intelligence company, recently launched its annual CMO Outlook report, which highlights the evolving priorities and concerns …
Retail, Proximity & IoT Marketing
Jasper Joins the World Economic Forum’s Unicorn Community
Jasper, the world’s leading AI marketing platform, announced that it has joined the World Economic Forum’s (WEF) Unicorn Community, an …
Adtech
5 Use Cases Revealed in Gartner Critical Capabilities for MMM Solutions
The Gartner Critical Capabilities for Marketing Mix Modeling Solutions report, Analytic Partners feels, serves as a crucial guide for C-suite …
Business/Customer Intelligence & Data Science
Data Axle Launches B2B & B2C Data on Databricks
Data Axle, a leader in data-driven marketing and business intelligence solutions, announced a strategic partnership with Databricks, the data and …
Digital Advertising
PubMatic Expands its Collaboration with Western Union
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced an expansion of their work with …
Email Marketing
Salesflow.io Unveils SmartWarmUp to Boost Email Deliverability
Salesflow.io, a leading force in Go-To-Market (GTM) software that revolutionises B2B lead generation for SMEs using multi-channel sales technology, has …
Adtech
Mediaocean Launches CSP Program with Interpublic, Omnicom, and WPP
Mediaocean, a foundational partner for omnichannel advertising, is launching a new Certified Service Partner (CSP) program that will enable participants …
Optimization, Personalization & Testing
IAS to Enter China, Enhancing Measurement for Worldwide Advertisers
Integral Ad Science, a leading global media measurement and optimization platform, announced plans to expand into China to enable global advertisers …
Ecommerce
