Martech News

iPaaS, Cloud/Data Integration & Tag Management
Celigo Ranked #1 iPaaS on G2 Fall 2024 Grid
Celigo, the leading integration platform as a service (iPaaS) for business and IT users, announced its recognition as the #1 …
Digital Advertising
OAAA, OMA & Outsmart Launch New Buying Standard with IAB Tech Lab
OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade …
Optimization, Personalization & Testing
TestRail Releases Landmark Report on AI’s Role in Quality Assurance
TestRail, the leading dedicated QA test management platform, announced its latest report, “Exploring the Impact of AI in QA.” Based …
Ecommerce
Consumers Are Willing to Spend 51% More with Retailers They Trust
Forter, the Trust Platform for digital commerce, published the 2024 Trust Premium Report which explores the evolving relationship between consumer shopping …
Optimization, Personalization & Testing
Consumers want authenticity, not AI, in brand communications: Exclaimer
Exclaimer, the leading email signature management platform, has released a new study that delves into the impact of AI on …
Guest Blogs
AI in PR: Navigating the New Frontier of Public Opinion
Master AI in PR for ethical brand strategies, balancing tech innovation with public trust and transparency in an evolving media landscape.
Audience/Marketing Data & Data Enhancement
Zappi Announced Strategic Leadership Transition
Zappi, a leading consumer insights software provider, announced a strategic leadership transition to accelerate its growth and solidify its position …
Ecommerce
Maropost breaks records in G2 Fall 2024 Reports
Building on its G2 Summer Reports success, Maropost Marketing Cloud shattered records in G2’s Fall 2024 Reports, securing an unprecedented …
Ecommerce