Martech News

Celigo
iPaaS, Cloud/Data Integration & Tag Management

Celigo Ranked #1 iPaaS on G2 Fall 2024 Grid

Celigo, the leading integration platform as a service (iPaaS) for business and IT users, announced its recognition as the #1 …
OAAA
Digital Advertising

OAAA, OMA & Outsmart Launch New Buying Standard with IAB Tech Lab

OAAA (Out of Home Advertising Association of America), OMA (Outdoor Media Association of Australia) and Outsmart (Out of Home Trade …
TestRail
Optimization, Personalization & Testing

TestRail Releases Landmark Report on AI’s Role in Quality Assurance

TestRail, the leading dedicated QA test management platform, announced its latest report, “Exploring the Impact of AI in QA.” Based …
Trust
Ecommerce

Consumers Are Willing to Spend 51% More with Retailers They Trust

Forter, the Trust Platform for digital commerce, published the 2024 Trust Premium Report which explores the evolving relationship between consumer shopping …
Exclaimer
Optimization, Personalization & Testing

Consumers want authenticity, not AI, in brand communications: Exclaimer

Exclaimer, the leading email signature management platform, has released a new study that delves into the impact of AI on …
AI
Guest Blogs

AI in PR: Navigating the New Frontier of Public Opinion

Master AI in PR for ethical brand strategies, balancing tech innovation with public trust and transparency in an evolving media landscape.
Zappi
Audience/Marketing Data & Data Enhancement

Zappi Announced Strategic Leadership Transition

Zappi, a leading consumer insights software provider, announced a strategic leadership transition to accelerate its growth and solidify its position …
Maropost
Ecommerce

Maropost breaks records in G2 Fall 2024 Reports

Building on its G2 Summer Reports success, Maropost Marketing Cloud shattered records in G2’s Fall 2024 Reports, securing an unprecedented …
OroCommerce
Ecommerce

OroCommerce Introduces Two Innovative AI Solutions for B2B Commerce

OroCommerce introduces AI SmartAgent and AI SmartOrder, two powerful additions to the OroCommerce AI SmartSuite. These innovative tools are designed …